Comments on: A COMPANY WE THOUGHT GOT IT, DIDN’T

By: Ed - Michigan

Ed - Michigan — Thu, 27 Aug 2009 20:14:46 +0000

Stephen,

I think Saatchi & Saatchi are protecting
home turf…theirs.
Maybe they know what’s smart and what’s not.
And what they can get away with representing
their client. I am sure P@G doesn’t stick
with one ad agency for life. At some point,
P&G will change agencies even if the ad
agency is performing a stellar manner.

Just my take.

thanks for the input.
Ed – Michigan

By: Perchboy

Perchboy — Wed, 26 Aug 2009 17:08:44 +0000

Interesting post, Stephen, but this is hardly surprising to those of us who’ve sold traditional broadcast media.

My vision of how this kind of campaign comes into being is with a pushy ‘Bob Hope’ type guy tapping his pencil on the table whilst surrounded by ‘yes-men’ and ‘yes-women’ who are paid to agree, not provide input.

XXXXXX Stephen Douglas Responds:

Yo Roy… perfectly stated. Can you see the sweat on the hands of every ad associate sitting at the table with a big client? lol

By: JohnH

JohnH — Tue, 25 Aug 2009 08:02:23 +0000

Just for the sake of argument let’s say they DO know what they’re doing. That decades of expensive testing and psychological profiling have taught them things about the human psyche that most of can’t even imagine. With that in mind, ask the question again: Why would S&S brand a dish washing detergent with a target audience of housewives TheUltimateButton.com?
Hmm, a couple things come to mind

XXXXXX Stephen Douglas Responds:

heh heh… I see your “point”.