SUCCESSCLICK.COM

ARE YOU A DUMB OR A SMART DOMAINER?

(Article inspired by Sahar Sarid’s story)

Good God, the End Times have arrived for domainers! Or have they? Like I reported over ten months ago, great things are coming for domainers. If you base that on yesterday’s domain strategies, that isn’t close to being true. However, I didn’t indicate back then on what type of domainer you had to be to reap the great opportunities ahead.  The caveat is that you’re a great domainer only if you’re a smart domainer.

With the current Google shenanigans, Yahoo woozy thinking and PPC revenues dropping across the board, many domainers who mistakenly thought the value of a domain was only determined by PPC multiples are now awakening to the realization that domainers like Zappy (chocolate.com), Elliot Silver (Burbank.com) and Stuart Wood (Wifi.com), to name just a few, were way ahead of the domainer game. Why? Because they focused on a domain niche (granted, they had killer premium domains) and then invested their time and money in forcing their offline competitors to consider them an online threat. Their domain buildouts were and are huge tactical advantages in pushing their domain investments upwards. Stock market and real estate disasters? Not an blip on their screen.

With the current upheaval in the narrow-minded PPC thinking on domain revenue, now all domainers have to stop and rethink their monetization strategies.

The real test now for domainers is to “reassess” the value of their domains. For most domainers, letting many of their domains sit at Parking Services (PS’s) maybe made enough income to pay for their renewal fees and give them some profit, but now, PPC income has dropped below the 50% comparison revenue mark from just six months ago. The decline in PPC revenue was easy to notice, if you think biting your nails is “easy”.

The next “side-step” to success? Domainers have to “evaluate” their portfolios. Each domain must be reviewed, assessed, and placed into the proper monetization categories as listed below:

Ask yourself – Is your domain:

1) A PPC earner (easy to determine by just watching rev reports at a PS)
2) A “Resell” to an end user (harder to determine, but can be realized by simple research tools and some phone calls)
3) A Buildout for a new monetization category called a “domprop”. This is where you see your domain as being more valuable to you as a website “property” generating its own revenue paths, with original content, prodserv variety sources, focus on CPA’s, new and returning visitors, and great SE placement (PR, linkbacks, etc).

The above are the “1,2,3’s” of domain monetization categories. Each category is easy to understand at the summary level, but as you delve into forging a successful path for any revenue category, there are more intricacies, labor, and further investment.

The key for domainers is to define each of their domains into one or more of these categories, and determine which path of “investment” you want to take to build on your domain’s value. Yes, I said “investment”. Long gone are the days of just having your domains sit around on a landing page making you lazy revenue. Even the best of the one-word naturals are making less money right now. Those days of easy money are not coming back soon.

Domainers now have to act like smart investors, and decide which domains will be best for each three categories of revenue.

NEWS FLASH: The fastest growing category of domaining investment and the path with the most value returned on a domain is content development, or making your domain a “domprop”.

NOTE: Advertisement:  WhyPark.com saw this situation coming for domainers over a year ago, and worked very hard to create and provide services to help domainers regain their revenue advantage from their domains, even while watching as PPC services lost their strengths.

Not only does WhyPark give your domprops an inexpensive jumpstart in “showing content on your domain”, but their services help you define your domain to the public, give it a chance for SE indexing so you have another source of traffic, allow you to scoop up 100% of the revenue from your own adfeeds and affiliate sales, and if you want to go “super domprop”, Whypark can provide you with original content, including graphics, relevant articles, and managed control of your domain’s website at all levels.

Bob Dylan sang “The Times They Are A-Changing” and that song perfectly describes the new direction many domainers are now taking by utilizing WhyPark’s inexpensive and innovative features to building value for your domains. The question is: “Do you believe in your domains enough to invest $.99 in each of them to get relevant content on a website created by WhyPark?”

If your domains aren’t performing well at a TPS (Traditional Parking Service), then it might be time to consider investing in making your domains start a “new life” at WhyPark.com.  You’ll be surprised at how little it costs to build your whole domain portfolio into living websites.

For a test drive, visit http://beta.whypark.com.  You can also email Successclick to ask for high volume discounts. If you want to move 1000+ domains to WhyPark, I will personally handle your account and give you significant discounts on multiple buildout features for your domains. You can literally have your domains feature original content, custom design, your own revenue sources to keep 100% of your income, and have your site promoted in a variety of ways for less than $50 a month at the premium level services. But even at Standard level Whypark services, you can gain advantages you haven’t received yet at those TPS’s.