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	<title>Successclick, Domain Monetization &#187; DOMAINFEST</title>
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		<title>IS IT TIME FOR AUCTION SITES TO MARKET TO END USERS?</title>
		<link>http://www.successclick.com/is-it-time-for-auction-sites-to-market-to-end-users_2010_01_27/</link>
		<comments>http://www.successclick.com/is-it-time-for-auction-sites-to-market-to-end-users_2010_01_27/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 15:58:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Aftermarket]]></category>
		<category><![CDATA[Domain Auctions]]></category>
		<category><![CDATA[Domain Conferences]]></category>
		<category><![CDATA[DOMAINFEST]]></category>
		<category><![CDATA[General Domain News]]></category>

		<guid isPermaLink="false">http://www.successclick.com/?p=702</guid>
		<description><![CDATA[As a domain appraiser for almost a decade, I started out confused after reading the domains that sold at &#8220;no reserve&#8221; at DFG yesterday. I had 13 &#8220;zero reserve&#8221; domains accepted by Moniker Auctions for the DFG 2010. I expected some bidding on several of these domains, because most of them get enough traffic to [...]]]></description>
			<content:encoded><![CDATA[<p>As a domain appraiser for almost a decade, I started out confused after reading the domains that sold at &#8220;no reserve&#8221; at DFG yesterday. I had 13 &#8220;zero reserve&#8221; domains accepted by Moniker Auctions for the DFG 2010. I expected some bidding on several of these domains, because most of them get enough traffic to pay for their annual renewal fees and a little more.</p>
<p>However, what I&#8217;ve just read is that my domains below, <span style="text-decoration: line-through;">which could have been purchased for $100 (I think that&#8217;s the minimum bid)</span>, (<strong>UPDATE</strong>- <strong>During Moniker&#8217;s Extended Auction, the minimum to buy any domain is $300</strong>) were not sold. Really? Am I that lame now? Should I close my doors and say &#8220;hell, I have no idea what people want&#8221;? Or should I take about 2 minutes to analyze the reality of this failure by the domain auction services to sell obviously generic brandable domains for $300 or more?</p>
<p>I chose the latter.  <strong>I analyzed the situation and thankfully, came back to my ongoing rant I&#8217;ve been screaming for over five years now:</strong></p>
<p><strong>DOMAINS ARE NOT SOLD AT VALUE UNLESS YOU GET END USERS INVOLVED. </strong>Obviously, the domain conferences have stopped trying to reach out to &#8220;end users&#8221;. Now it&#8217;s even become a &#8220;nice domains for cheap&#8221; isn&#8217;t enough for other domainers to get involved &#8212; they&#8217;re all in &#8220;sell mode&#8221;. So, for the auction sites,  it&#8217;s a &#8220;come kiss your sister and cousin, they&#8217;re cute&#8221; sales plan. &#8220;Let me hook you up with your aunt, and you can pay me 15% of the escort fee.&#8221; Ewww.  In other words, we&#8217;re selling to each other. There are no widespread &#8220;end user&#8221; markets being approached, educated and lured into these domain auctions. It&#8217;s a wholesaler&#8217;s game, and WE ARE IT. So all the domainers you know are aware of your domains, but there&#8217;s a few hitches in their expectations: Every dollar they spend on a domain is considered carefully. If they don&#8217;t have a buildout or resale plan in their heads already, your NO RESERVE DOMAIN, regardless of how wonderful it is, will not be sold at these auctions.  Sure, the one word naturals will sell, even in ccTLD&#8217;s&#8230; hooray for that.</p>
<p>But here&#8217;s my list of <strong>ZERO RESERVE DOMAINS,</strong> which would have been bought for $<span style="text-decoration: line-through;">100</span> $300 if you were the only bidder, seemingly a reality at this point:</p>
<p>wirelessaccess.net, $0   (WIRELESS ACCESS . NET)<br />
worldsubjects.com, $0  (WORLD SUBJECTS . COM)<br />
learningcompanies.com, $0  (LEARNING COMPANIES . COM)<br />
livecomfortable.com, $0  (LIVE COMFORTABLE . COM)<br />
securealarmservice.com, $0 (SECURE ALARM SERVICE . COM)<br />
simplewebservices.com, $0 (SIMPLE WEB SERVICES . COM)<br />
perfectspanish.com, $0 (PERFECT SPANISH . COM)  <span style="color: #ff0000;"><strong>SOLD FROM THIS BLOG POST, DOMAIN NOT AT AUCTION</strong><br />
</span> bargaincruiseships, $0 (BARGAIN CRUISE SHIPS . COM)<br />
unlimitedwebservices.com, $0 (UNLIMITED WEB SERVICES . COM)<br />
advancedreservation.com, $0 (ADVANCED RESERVATION . COM)<br />
administrationservices.com, $0 (ADMINISTRATION SERVICES . COM)<br />
autographguru.com, $0 (AUTOGRAPH GURU .COM)<br />
billingcompanies.com, $0 (BILLING COMPANIES . COM)</p>
<p>Any of these domains could have been purchased for at least $300, which I believe is the minimum bid on a &#8220;no reserve&#8221; domain. No bidders? Is DFG populated with a lot of attendees who are only networking and trying to sell sell sell&#8230; and the cycle of incest has finally ended? Is it all just Pimps now? Have we all become Pimps who have no street location to sell our wares?</p>
<p>Do I need to market to real &#8220;end users&#8221;? <strong> Is this apparent failure to sell clearly generic domains for the minimum price ultimately marking the FINAL POINT where domain auctions have to bring in end users? </strong></p>
<p>Do domain auction sites, live or silent, now have to step it up to reach out to the relevant companies that would be interested in these domains in order for the auction sites to actually EARN their commission? Heaven forbid!</p>
<p><span id="more-702"></span></p>
<p><strong>Here&#8217;s the facts: </strong>Most of the above domains make enough PPC rev to pay for their renewal or close to it.</p>
<p>Is it the economy, or do these domains suck? I can handle the opinions&#8230; but  I know similar domains to these have sold in the past for $1000 or more. I just think it&#8217;s the failure of domain auction sites to market to real buyers. Period. So, I think I will get some outside readers to my blog.</p>
<p><strong>THE BIG DEAL: All the above domains are available for purchase for only $99 EACH. Buy three and pick a fourth one for free.   Contact me directly at &#8220;successclick-at-gmail.com&#8221;. Paypal payments only.<br />
</strong></p>
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