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COMPANIES FINALLY BUYING GENERICS FOR THEIR PRODSERVS?

Here’s some news I found while researching the ridiculous ruling in California awarding Chris Bosh 800 domains from an alleged “cybersquatter”, Luis Zavalda, thereby making Chris Bosh the NEW cybersquatter… if that makes sense to you, you’re a Glenn Beck fan.

I looked up the link in the articles listed in the NY TIMES and Wall Street Journal regarding the Chris Bosh debacle, where in their stories they listed a link to what a “CYBERSQUATTER” was.  Well, according to WiseGeek.com, a cybersquatter is what domainers think they are… and the majority of domainers avoid being put in this position by the domains they buy.

However, an interesting final statement on the link at WiseGeek.com was this:

“The era of the cybersquatter may be coming to an end, however. Companies and celebrities now have a better understanding of the importance of domain name registration. Acquiring the rights to their own names and product lines has become a much bigger priority, considering how much potential income could be lost if their preferred internet identities are already owned by a cybersquatter.”

I’ve talked to many domainers selling domains to end users, including Buy Domains and Snapname, and I’m sure all the other domain auction sales sites agree that many companies (end users) are starting to focus on buying their catalog descriptive product generic domains in order to control the “basics” of a brand they are promoting. We call it “BackBranding”, where promoting your brand along with the generic descriptive domain for what that brand represents is the most important online marketing move a company can make. If you request it, I will put up a list (other domain bloggers have done this too) of domain names and phrases that are generics, bought by large companies.

Listen up people. We are on the fence, with barbed wire at the top. People are trying to destroy us, just as the corporate world is beginning to understand the domain value process, and how important it is for them to own generic domains that do NOT represent TM infringements.

I hope the future for domainers follows the righteous path… (borrowed from “Pulp Fiction”)