Successful Domain Management™

DOMAINFEST FESTIVAL OF DOMAINS

January 20th, 2008 Posted in Domain Auctions, General Domain News

toy-soldiers.jpgThe BIG conference for domain sales is coming up next week, January 21 - 23rd, and it’s going to be a domain auction hoedown at this event. The Domainfest Conference at the Renaissance Hotel in Hollywood, California, figures to be the biggest domain sales event of the year. With Oversee’s capture of the most reliable expiring domain auction company (Snapnames) and the most profitable live domain auction system (Moniker), they stand to become the leader for domain name sales at any conference. Domainfest is owned and produced by Oversee.net.

There is no doubt in my mind as a domain name consultant and appraiser that this Domainfest conference has some of the best domains across the most generous category spread ever presented. In my business, I rate domains at the minimum value (MIV) of a domain the owners should consider before selling. I don’t give predictions on how high a price a domain will sell, I give prices for sellers not to sell under. The reason I don’t give “dream sale” amounts, or what I call “maximum value” (MAV) is because the maximum value of a domain can only be defined by the buyer. Nobody really knows what the maximum value will be. Some people will pay 5-10 times more than my MIV estimate.

I recognize certain TLD extensions as having value in relationship to the expectation of the extension. In other words, if the domain matches a .mobi usage expectation (will the user remember to dial in the website domain extension .mobi on their cellphone because the name relates to something connected to cellphone usage), then that .mobi domain has value. On the other “non .com extension choices), I tell my clients that a .org extension is more valuable in many instances than a .net extension. Why? Because there are tens of thousands of organizations who use the .org extension to promote it to their members and the world. Nobody does that with a .net domain. Thus, a .org domain, especially if it connects with a charitable or social advancement term, will do better than a .net domain. I take these observations into consideration when I consider the MIV of a domain.

The amazing part of this Live Domain Auction at Domainfest is that the reserve prices for most of the great domain names are so low, they’re going to draw in a truckload of the serious buyers immediately. On many of the domains up for auction at Domainfest, their reserve prices are almost suicidal - I see the domains being worth more than 10 - 50 times the reserve price! This is incredible. This could possibly make some very exciting and animated AUCTION ACTION! For the Domainfest next week, my favorites with my MIV appraisals are:

• Photograph.com (MIV, $750,000)
• OrganicProduce.com (MIV $450,000)
• Bookmarks.com (MIV $150,000)
• MintCoins.com (MIV $125,000)
• Trivia.mobi (MIV $75,000)
• DebtManagement.org (MIV $50,000)
• EnergyTax.com (MIV $115,000)
• Fingerprints.net (MIV $100,000)
• Cakes.net (MIV $85,000)
• EarAche.net (MIV $65,000)
• GamerPC.com (MIV $150,000)
• CandyGifts.com (MIV $500,000)
• GamerTips.com (MIV $30,000)
• BaseballTickets.net (MIV $100,000) Note: I own BaseballTicket.net, the singular, so this could be self-serving.
• CreditCard.info (MIV $50,000)
• Encrypt.com (MIV $200,000)
• LowInterestLoans.com (MIV $250,000)
• Oregon.net (MIV $125,000)
• RaceTracks.com (MIV $350,000)
• StomachFlu.com (MIV $300,000)
• Saws.com (MIV $125,000)
• WeightLossProgram.com (MIV $500,000)

Take the last domain in my list, WeightLossProgram.com. This domain has 4.5 million pages on Google. THIS IS HUGE. It’s a commonly accepted term used by most weight loss companies selling either their dietary supplements, drugs, food or exercise products. Amazingly, the reserve price on this domain is an astoundingly enticing $65,000. Cash in your CD’s, suck out cash from your credit cards and mutual funds, people, and bid up as much as you can for this domain. WeightLossProgram.com shouldn’t be sold for less than a half million moola.

All of the domains I listed above have minimum three times as low reserve prices than I have figured their minimum PREMIUM worth to be. I found many more great domains with low reserve prices in the Domainfest (Snapnames) list. I would give you a full analysis of each domain up for auction and why it has value, but I’d have to have you on board as a client. You’d find my research and recommendations strong and my predictions 80% valid. In fact, some of the reserve prices are so low, that I might worry for the sellers if there aren’t enough bidders to play the auction. I don’t believe this will be a problem though, taking into consideration the huge constituency of Oversee, DomainSponsor, Snapnames and Moniker customers and clients, including myself.

I’m making a prediction here that this Domainfest domain auction with Snapnames (will Moniker swing in too?) will sell the most domains for the total highest prices ever recorded. If I’m wrong, you can tell me here that I’m a polka-dotted rabid kangaroo.

The real deal is this — lots of people will be bidding, many great domains will be bought for great prices, and those domains will increase in value each year just like we’ve watched happen for the last three years or longer.

Have a great time at Domainfest, people. I’m bummed I won’t be there. I have other matters to attend to at this time, but it’s all good. I’ll see you at the next conference! Be sure to talk to everyone you see. You will meet hundreds of domain industry heroes there, and you might be one of them! Don’t miss Sandy Brooks’ “Domain Tax Guide” session, don’t forget to bug Jothan Frakes about any and all trivia questions that might pop into your head, including how to change diapers on twins, challenge Michael Robertson to a bowling match, and make sure Adam Strong eats enough protein while he’s there. Stay away from Britney in Hollywood. She just might latch on to you and make you her DOMAIN CELEBRITY! (Ron Sheridan would be her first choice!)

Sign up now and get there http://www.domainfest.com



Bookmark This Page:

These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Netvouz
  • DZone
  • Wists
  • Furl
  • Netscape
  • StumbleUpon
  • Technorati
  • YahooMyWeb

Post a Comment