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	<title>SUCCESSCLICK.COM</title>
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	<link>http://www.successclick.com</link>
	<description>Successful Domain Management™</description>
	<pubDate>Fri, 04 Jul 2008 00:45:45 +0000</pubDate>
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		<title>LIVE DOMAIN AUCTIONS - BOOM OR BUST FOR DOMAINERS?</title>
		<link>http://www.successclick.com/live-domain-auctions-boom-or-bust-for-domainers_2008_07_03/</link>
		<comments>http://www.successclick.com/live-domain-auctions-boom-or-bust-for-domainers_2008_07_03/#comments</comments>
		<pubDate>Thu, 03 Jul 2008 14:25:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Aftermarket]]></category>

		<category><![CDATA[Domain Auctions]]></category>

		<guid isPermaLink="false">http://www.successclick.com/?p=117</guid>
		<description><![CDATA[
The photo at left shows a domain in the exhilarating process of selling for $400,000 at a Live Domain Auction. I won&#8217;t reveal the domain name, but I can tell you that the handsome guy with the final bid sign (416) is Donny Simonton from Parked.com. (Ignore the redhead guy posing with a peace sign [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.successclick.com/wp-content/uploads/2008/07/parkedcom-peacesign-400k-purchaselr.jpg"><img class="alignleft alignnone size-medium wp-image-118" style="margin: 6px; float: left;" title="parkedcom-peacesign-400k-purchaselr" src="http://www.successclick.com/wp-content/uploads/2008/07/parkedcom-peacesign-400k-purchaselr.jpg" alt="" width="300" height="200" /></a></p>
<p><strong>The photo at left shows a domain in the exhilarating process of selling for $400,000 at a Live Domain Auction.</strong> I won&#8217;t reveal the domain name, but I can tell you that the handsome guy with the final bid sign (416) is <strong>Donny Simonton</strong> from <strong><a title="Parked comm" href="http://www.parked.com/tour/?promo=E08368A29C" target="_blank">Parked.com</a></strong>. (Ignore the redhead guy posing with a peace sign in the front). The seller of this domain slept very well the night after this<strong> Live Domain Auction (LDA)</strong>. However, how many other domain sellers were smiling after the LDA was over? Thus, this question is  the subject of my article (but not based on this particular LDA&#8217;s results):</p>
<p><span id="more-117"></span></p>
<p><strong>Live Domain Auctions</strong> - <strong><em>&#8220;Golden Road to Financial Shangrila or Rocky Path to Major Regrets?&#8221;</em> </strong>These two possible &#8220;results&#8221; from selling a domain at an <strong>LDA</strong> create contradictions for many domainers. I will try to dissect the LDA process here, and hopefully educate you on how to proceed in presenting your domains for an LDA.  (An LDA does NOT include established online auction websites such as <a title="snapnames" href="http://snapnames.com" target="_blank">Snapnames</a>, TDNAM [whatever the hell that acronym means], <a title="Bido.com" href="http://bido.com" target="_blank">Bido</a>, Pool.com and Namejet). An <strong>LDA</strong> is a specific event held at <a title="TRAFFIC website" href="http://targetedtraffic.com" target="_blank">TRAFFIC</a>, <a title="GeoDomains" href="http://AssociatedCities.com" target="_blank">GEODOMAINS</a>, <a title="Domainfest.com" href="http://domainfest.com" target="_blank">DOMAINFEST</a>, DOMAIN ROUNDTABLE, and other domain conferences that physically hold a &#8220;live auction&#8221;, complete with a barking auctioneer, booze, lots of guys pointing into the &#8220;crowd&#8221; of bidders and pushing the aura of &#8220;immediacy&#8221; in buying the domain (we&#8217;ll talk about this &#8220;marketing&#8221; effort by the LDA later).</p>
<p><strong>THE DOWNSIDE OF SELLING A DOMAIN THROUGH AN LDA:</strong> The truth is, many domains are being sold at LDA&#8217;s for &#8220;single bid&#8221; reserve prices. This means, as a seller, if you post a low reserve amount on your domain, there may be only one bidder for that reserve amount, and there isn&#8217;t a crowd of bidders slapping each other with their wallets, trying to pay big bucks for your domain <em>because they need your domain</em>. <strong>Result = you get paid the lowest value of your domain that you indicated, minus the 10 - 20% commission paid to the LDA.</strong></p>
<p><strong>The lone bidder on an LDA domain doesn&#8217;t happen because the domain sucks (usually), but because most LDA&#8217;s market their auction mainly to other domainers.</strong> Although domainers are a logical buying demographic for the LDA&#8217;s, most smart domainers&#8217; main psychology behind purchasing a domain is the mantra we all follow:  <strong>&#8220;Buy low, sell high&#8221;. </strong></p>
<p>&#8220;<strong>Incest is best,&#8221; for LDA promoters.  (This doesn&#8217;t remove the responsibility for established online auction sites like Snapnames and others I mentioned above to promote their sites to the proper potential buyers of their clients&#8217; domains - the END USER. But we&#8217;re talking about LDA&#8217;s for the moment because they get the most publicity when they occur.)<br />
</strong></p>
<p><strong>Here&#8217;s the misconception: </strong>A lot of domain sellers think that an LDA will present a plethora of bidders who will be slobbering over their domains because the bidders are physically &#8220;in the zone, cocked and loaded.&#8221;  Domain sellers think they have a great domain that will generate some interest among domain investors based solely on the fact that their domain makes sense, and meets much of the <strong>&#8220;canned automated appraisal milestones&#8221;</strong> used by some domain appraisal sites to remove cash from domainers who want to know what their domain is worth, and the domain name was&#8230; <strong>hold your breath and get ready to jump for joy&#8230; accepted into the LDA!!! YAY!!! </strong>(Granted, we&#8217;ve all seen a humungous amount of hideous domains featured in some LDA&#8217;s, calling into question both the LDA promoter&#8217;s domain appraisal expertise in selecting these domains, and the domain seller&#8217;s mentality when they bought the domains. I&#8217;m not addressing those obvious roadkills in this article. I&#8217;ve bought many a roadkill, and ate a lot of them. Some didn&#8217;t taste too bad! (I made five times my investment in the sale).</p>
<p><strong>CAUTION SIGN: </strong>Unless you have an obvious premium &#8220;natural&#8221; common one-word &#8220;.com&#8221; domain, (which the LDA promoters will advertise incessantly to enhance their &#8220;legitimacy and reputation&#8221; of their LDA event - shamelessly using the domain sellers&#8217; top-notch domains that the LDA, THANK GOD FOR THEM! has been able to secure for the auction), your very decent mid-range domain name in an LDA can be bought for very cheap because the LDA promoters failed to bring in the <strong>&#8220;relevant audience of bidders&#8221;</strong> for that domain.   There isn&#8217;t the &#8220;big name&#8221; domain sale news releases sent out for your $30,000 or $10,000 domain.<strong> In other words, LDA&#8217;s don&#8217;t spend much of their profits to promote ALL of their upcoming LDA domains to seek out the best potential &#8220;enduser&#8221; buyers across the relevant range of their listed domains. </strong>These<strong> domains are usually in the $1000 - $25,000 range of value. </strong>This is the domain value range most common of all domain seller submissions, and I&#8217;m worried most about when they&#8217;re accepted into an LDA. Their sales seem almost as afterthoughts to the LDA&#8217;s. These great mid-range domains usually sell to another domainer who sees the potential of the domain, the lack of bidders and best of all, no attempt was made by the LDA promoters to contact relevant businesses that might want to sink half their year&#8217;s ad budget into a domain name that will work for them for as long a they renew it.  If I&#8217;m wrong, you LDA promoters know how to contact me so I can set the record straight.</p>
<p><strong>Bottom Line:</strong> <strong>LDA promoters can achieve a much higher sell-through ratio of their domain list if they invested in contacting END USER SOURCES.</strong> The LDA promoters can define those end user sources by selecting specific category domains for their auction, and then contacting each of those industries&#8217; association groups and publications. <strong>So a &#8220;category-specific&#8221; LDA, promoted to the relevant industry associations, could reap huge profits for both the domain seller and the LDA promoters.</strong> It&#8217;s a no-brainer, but it takes some balls and a more focused vision on future domain sales on the LDA promoter&#8217;s side to invest in solving this simple marketing problem.</p>
<p><strong>Finally, from many domain sellers&#8217; past experience, </strong><strong>they get convinced by the LDA reps to list their domain&#8217;s reserve lower than the seller  wants so the LDA can at least &#8220;get some bids&#8221; on the domain at a &#8220;bargain value&#8221;.</strong> Why? Because the LDA will get their commission when the domain sells, regardless if the domain is sold far below its true value. (True value of a domain can only be determined by an domain-educated enduser, usually a marketing director or saavy business owner). This has created a lot of heartache for domainers who sold domains on LDA&#8217;s for 1/10 their true &#8220;enduser&#8221; value. I personally saw a client of mine be encouraged to lower his domain reserve in order to &#8220;make it into the LDA&#8221;, and then watched his face sadly when only one bidder triumphantly bought up his best domain for the lowest price.</p>
<p><strong>PROFIT-BASED FACT: </strong>It&#8217;s not in a LDA&#8217;s best interest for a domain with even a reasonably high reserve to receive no bids.  &#8220;Fair reserve price&#8221;?  That&#8217;s not the LDA&#8217;s concern. They&#8217;ll make something off the sale of your domain when it&#8217;s posted at low reserve prices. Do they want a bid war to happen when your domain pops up? Of course!  But - financially their strategy is really logical. You can figure it out yourself. If you&#8217;re going to make 15% commission on a domain sale during your LDA, would you rather get at least a guaranteed bid for a domain with a low reserve of $1000, and sell the domain to take your $150 commission, or would you rather cross your fingers and hope that some smart &#8220;end user&#8221; will come into the LDA and pay a higher reserve price of $5000 for the same domain? The LDA promoters know this is a lopsided bet.<strong> The latter option most likely will FAIL for you as an LDA promoter if you haven&#8217;t done what you&#8217;re supposed to do, and that&#8217;s invest some money, hire a publicist, and market your LDA to the enduser (The business sector).</strong></p>
<p><strong>FINAL SOLUTION FOR PLAYING THE LDA GAME:</strong> I recommend my clients not to put their domains up for sale on an LDA with a reserve price they can&#8217;t live with if their domain sells at that price. If you have a great mid-range domain and you believe, as one LDA promoter stated erroneously a year ago on his blog, that &#8220;domain buyers will push the domain price up to its true value,&#8221; think again. The LDA has to prove first that they&#8217;ve invested in promoting their LDA to the proper &#8220;end user&#8221; channels, and have at least ten to twenty buyers interested in your domain (that&#8217;s a lot, but it sure sounds like the endgame success for domainers, doesn&#8217;t it!!)</p>
<p>Live domain auctions aren&#8217;t usually marketed to &#8220;endusers&#8221;, who are the real bellwethers of a domain&#8217;s value, and the buyers who will pay you the most for that domain. <strong>My experience shows me that none of the LDA promoters spend ANY money publicizing even their best and mid-range domains to the endusers who would benefit the most from buying those domain at their true value. </strong></p>
<p><strong>THE BENEFITS OF PARTICIPATING IN A LIVE DOMAIN AUCTION (LDA):</strong> If you list your domain at a decent reserve price that you feel comfortable with, and your domain is actually a decent, common generic phrase less than 15 characters and a .com, you&#8217;re going to most likely get more than a few bids on the domain at an LDA, especially one held at a TRAFFIC, GEODOMAINS, or DOMAINFEST auction. Most of those LDA&#8217;s are produced by Monte Cahn at Moniker, and he knows how to pull the auction together, select the best high and mid range domains, and promote them, even if only to other domainers, to get a final bid price that you can be happy with. <strong>So in reality, LDA&#8217;s aren&#8217;t your enemy, they can give you tremendous profits for your domains.</strong> Your part in working with them is to KNOW what your domain&#8217;s minimum value is worth, and not present a reserve price below that, no matter what the LDA promoters ask you to do.  Stay tough.</p>
<p>Now, as a final note, if you are a domainer that has many &#8220;nice&#8221; or &#8220;mid-range&#8221; domains, especially those that make at least $25 - $50 a month in PPC revenue, <strong>there are two specific online companies I personally recommend you use to sell those domains.</strong></p>
<p>One of them is an old standby, now using new tactics to sell private domain portfolios, and doing it well. <a title="snapnames" href="http://snapnames.com" target="_blank"><strong>Snapnames.com</strong></a>. Great team of people, great system, reputable, reliable, and fairly easy to use. If you have domains you&#8217;re clearing out of your portfolio because you want to focus on a shorter list of niches, this is the best way to go. The first step is to get them transferred over to Moniker.com.  From there, any Moniker domain you have can be presented to Snapnames for listing on a private domain auction. This system is run aptly by <strong>Jonathan Stanfill and Michele von Tilborg.</strong> I&#8217;ve sent over domains I would have sold cheap or just let expire, and I was surprised to find that I made about $6,000 on sales of 34 domain in three months. Remember, these are domains I didn&#8217;t want anymore and would have let expire.  Plus, the domains sold for low prices, but each sale was still a significant profit for me, so all you domain buyers wanting a good domain can pick up a lot of great deals at Snapnames.</p>
<p>Last but not least, I&#8217;m putting my money on <a title="Bido.com" href="http://bido.com" target="_blank"><strong>Bido.com</strong></a>, the innovative &#8220;one domain a day&#8221; broker service that is capturing many domainers&#8217; interest. Some people have stated their domain list was weak starting out of the gate two weeks ago (http://www.domainnamenews.com/domain-sales/bidocom-domain-sales-in-june/1686), but this is only a &#8220;testing&#8221; process to see how domain buyers react to each type of domain listed. It&#8217;s helping <strong>Bido</strong> understand the value of domain &#8220;types&#8221;, domain by domain, day by day. Trust me, these guys know what they&#8217;re doing. They only charge an 8% commission, and <strong>Jarred Cohen, Sean Stafford, Dan Kimball, Sahar, Jude Augusta </strong>and the rest of the gang at Bido and DNZ are having a blast building out and studying this system, <strong>and I personally am seeing a lot of promise in their format for truly getting the most value out of a domain.</strong> Here&#8217;s another jump Bido has on other domain auction sites&#8230;<strong>with 20+ domain appraisal experts rating each domain as it comes up for auction, a buyer can not only assess each domain&#8217;s value, but also LEARN INVALUABLE ADVICE FROM THESE EXPERTS&#8217; OPINIONS</strong>. So the value doesn&#8217;t just come from buying or selling a domain at Bido, but by also going to the Bido.com website and reading the appraisals from the talented domain experts commenting on each daily domain. If you haven&#8217;t signed up yet for Bido&#8217;s daily newsletter, every day you wait makes you just another day dumber in the domain name investment community!  <img src='http://www.successclick.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>Everybody have a great holiday weekend, and let&#8217;s get to work promoting domain values when we get back to work next week!</p>
<p>peace</p>
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		<title>WHEN YOUR DOMAIN HELPS TO CHANGE THE WORLD</title>
		<link>http://www.successclick.com/when-your-domain-helps-to-change-the-world_2008_06_06/</link>
		<comments>http://www.successclick.com/when-your-domain-helps-to-change-the-world_2008_06_06/#comments</comments>
		<pubDate>Fri, 06 Jun 2008 11:58:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Aftermarket]]></category>

		<category><![CDATA[Business Sector]]></category>

		<category><![CDATA[General Domain News]]></category>

		<guid isPermaLink="false">http://www.successclick.com/?p=115</guid>
		<description><![CDATA[There are many domainers I respect who have sold domain names to buyers that have made huge differences in their market with those domains.   Slow down. Re-read what I basically said. &#8220;Some domain names have made a huge difference in their market&#8220;.  That&#8217;s right. A domain you sold can go on to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.successclick.com/wp-content/uploads/2008/06/images.jpg"><img class="alignleft size-full wp-image-116" style="float: left; margin-left: 6px; margin-right: 6px;" title="images" src="http://www.successclick.com/wp-content/uploads/2008/06/images.jpg" alt="" width="112" height="171" /></a>There are many domainers I respect who have sold domain names to buyers that have made huge differences in their market with those domains.   <em>Slow down.</em> <em>Re-read what I basically said.</em> <strong>&#8220;<em>Some domain names have made a huge difference in their market</em>&#8220;</strong>.  That&#8217;s right. A domain you sold can go on to make a significant impact in the world market. Of course, you don&#8217;t even have to sell the domain. It could be <strong>you</strong> that makes the domain powerful in its relevant market.</p>
<p>However, maybe the domain you sold (or own) only makes an impact in your local market. Maybe the domain you sold ends up affecting the services and products in just your state, or maybe your country (just ask <strong><a title="associatedcities.com" href="http://AssociatedCities.com" target="_blank">David Costello</a>)</strong>. <strong>If your domain sale affects the world stage, that&#8217;s big.</strong> <a title="TRAFFIC website" href="http://targetedtraffic.com" target="_blank">Rick Schwartz</a>, the man some call the &#8220;Howard Hughes&#8221; of the domain industry, sold &#8220;ireport.com&#8221; to CNN for $750,000 this year. When this news was reported, all of us domainers took a moment and muttered to ourselves, &#8220;Good God he&#8217;s good - and lucky!&#8221;  We all want to be as fancy-free as Rick seems to be now, and you can only get that way by being smart and taking chances that coincide with your intelligence.</p>
<p><span id="more-115"></span></p>
<p>However, this blog post isn&#8217;t about our friend, Rick. This post is about something else. It&#8217;s about <strong>people like you who buy domains everyday for investment purposes</strong>. It&#8217;s about domainers who find vision in a concept they read about, dig deep for creative marketing inspiration, <strong>and then go and buy domains that can literally help the future define itself.</strong> Your domains can help companies make an impact worldwide. Your ideas can change a company and make their brand successful.</p>
<p><strong>Domainers are basically marketing geniuses when they succeed. <em>How does a domainer succeed?</em> They succeed when they sell ONE domain for a profit to a buyer who wants that domain.</strong> It doesn&#8217;t matter if the sale is $10 or $10 million, if your domain has inspired someone to fork over their cash to own it, and you made more money than what you paid for the domain, you are officially in the domain investment game, and you scored a point. Congrats! However, when the buyer of your domain does something with it to set a standard, control a market, help people, inform the public, change the way technology connects with us, and becomes the &#8220;location&#8221; for these accomplishments or more,<strong> that is icing on the cake for the domainer who created the domain. That means you. You actually did something good for someone.<br />
</strong></p>
<p>So with that, my proudest sale to date, out of thousands of domain sales I&#8217;ve made, was the domain <a title="graphenesolutions.com" href="http://graphenesolutions.com" target="_blank">GRAPHENESOLUTIONS.COM</a>. I sold the domain only a few weeks ago to Professor James Hamilton, of the University of Wisconsin - Platteville. The sale price was minimal because I asked for more than just money. The professor led his students, one who is a 17 year old home-schooled genius, <strong>to discover a new technology that will change the world as we know it.</strong> I bought the domain only three and a half months earlier after reading a little article about this  promising product &#8220;graphene&#8221; in a science blog.  (2/20/08)</p>
<p>When I sold the domain, I wanted to keep abreast of the professor&#8217;s success, since I was convinced of the product&#8217;s future viability.  I simply asked the professor to let me know when something significant occured with his product or his website, including receiving coverage in the  media.</p>
<p>Today, the good professor, a man of his word, sent me an update on his website, using the domain name I created and sold to him: <strong>http://www.jsonline.com/story/index.aspx?id=756845</strong></p>
<p>Everyone buying domains today has the power to achieve great success, or be a part of someone&#8217;s success, through the ownership or sale of a relevant domain that defines or brands a product or service that makes a difference in the way we live. <strong> Stay focused, keep the faith, use your head!</strong></p>
<p>If more of these types of &#8220;end user success stories&#8221; are published, it would promote the domain industry, and many domainers can stand proud. <strong> Let&#8217;s hear YOUR stories of domains you sold that made an impact.</strong></p>
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		<title>T.R.A.F.F.I.C. &#8220;DOWN UNDER&#8221; – NEW ADVENTURES FOR DOMAINERS - FINALLY!</title>
		<link>http://www.successclick.com/traffic-down-under-%e2%80%93-new-adventures-for-domainers-finally_2008_05_30/</link>
		<comments>http://www.successclick.com/traffic-down-under-%e2%80%93-new-adventures-for-domainers-finally_2008_05_30/#comments</comments>
		<pubDate>Fri, 30 May 2008 12:04:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Domain Conferences]]></category>

		<category><![CDATA[General Domain News]]></category>

		<guid isPermaLink="false">http://www.successclick.com/?p=112</guid>
		<description><![CDATA[Sheraton Mirage Resort. Surfers Paradise.  Gold Coast. Queensland. Australia. If ever there was a domain conference to attend based on the location of an event alone, TRAFFIC Down Under (TDU) is it. The hotel, environment, city and country screams success and adventure. Now simply add Dan Warner, Richard Moore, Michael Robertson, Andrew Wright, the [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.successclick.com/wp-content/uploads/2008/05/pic_sheraton.jpg" alt="pic_sheraton.jpg" hspace="6" align="left" /><strong>Sheraton Mirage Resort. Surfers Paradise.  Gold Coast. Queensland. Australia.</strong> If ever there was a domain conference to attend based on the location of an event alone, <strong><a title="TRAFFIC DOWN UNDER" href="http://trafficdownunder.com" target="_blank">TRAFFIC Down Under</a> (TDU)</strong> <strong>is it</strong>. The hotel, environment, city and country screams success and adventure. Now simply add <em>Dan Warner</em>, <em>Richard Moore</em>, <em>Michael Robertson</em>, <em>Andrew Wright</em>, the rest of the team at <a title="Fabulous.com" href="http://fabulous.com" target="_blank">Fabulous.com</a>, their topnotch sponsors, and you get new ideas, powerful people, serious domain industry connections and valuable information. <strong></strong></p>
<p>At this point, you <em><strong>know</strong></em> you need to be there.</p>
<p><span id="more-112"></span></p>
<p>Sounds pretty exciting, right? But that&#8217;s not all. Here&#8217;s where <strong>TDU</strong> really puts some serious meat on the bone. <a title="Paul Twomey" href="http://icannwiki.org/Paul_Twomey" target="_blank"><strong>Dr. Paul Twomey</strong></a>, President and Chief Executive Officer of <a title="ICANN" href="http://icannwiki.org/ICANN" target="_blank">ICANN</a>, and <a title="Graeme Wood" href="http://en.wikipedia.org/wiki/Wotif" target="_blank"><strong>Graeme Wood</strong></a>, Founder and Executive Director of <strong><a title="Wotif.com" href="http://wotif.com" target="_blank">Wotif.com</a></strong>, will be the Keynote speakers. <strong>The power of information coming from these Keynote speakers, especially in this period of domain investing, is invaluable.</strong></p>
<p>“We’re very grateful to have both Paul and Graeme keynoting at <strong>T.R.A.F.F.I.C. Down Under</strong>,” said <a title="Dan Warner" href="http://icannwiki.org/Dan_Warner" target="_blank"><strong>Dan Warner</strong></a>, Fabulous.com&#8217;s Chief Strategy Officer, commenting on the event’s speakers. “We look forward to showcasing both Australian Internet experts, and know our attendees will benefit greatly from hearing them speak first hand.”</p>
<p>I asked Big Dan about some comments going around that there are too many domain conferences clogging the scene.  Basically, I got in so many words a polite but firm &#8220;Rubbish!&#8221;</p>
<p>I wholeheartedly agree with him. <strong></strong></p>
<p><strong>If Fabulous is hosting a conference in Slam Bang Down Under, you know every day you&#8217;re at this conference, you will be living a real-life adventure. This country (and this conference) is not going to give you one moment of boredom.</strong> Bring your cameras. I am making the prediction right now that more photos will appear online from this event than any other domain conference ever held. I&#8217;ll pay $100 to anyone who shows me otherwise. This isn&#8217;t just a domain conference, people, this is a big bowl of adrenalin soda pop you&#8217;ll be shotgunning down your gullet for five days. Sleeping will be an afterthought.</p>
<p><strong>Said Dan:</strong> &#8220;We have planned our event to be &#8216;business meets pleasure&#8217;. It will be a 3-day show, with an additional activity day before and after the conference.   <a title="TRAFFIC DOWN UNDER" href="http://trafficdownunder.com" target="_blank">TDU (Traffic Down Under)</a><strong> </strong>will be jam packed with various sessions and keynote speakers discussing a diverse range of topics that are important, current, and original.   <strong>You might say that this conference will be on steroids <em>(Douglas says here: SHIZNIT! Trademark that phrase, Dan!)</em></strong> <strong>Plan to play, drink and work harder than you ever have before.  This conference is not for the faint-hearted.  The contrasts of the Gold Coast will unite to deliver every holiday experience you could desire from pure, adrenaline-packed fun to natural indulgence.</strong>&#8220;</p>
<p>Dang if that isn&#8217;t the <strong>sweetest</strong> description of an event <a title="TRAFFIC DOWN UNDER" href="http://trafficdownunder.com" target="_blank"><strong>YOU HAVE TO ATTEND</strong></a> that I&#8217;ve ever heard! Leave it to Dan to tell you exactly how it is. (Smart domainers always listen to the <a title="Dan Warner" href="http://icannwiki.org/Dan_Warner" target="_blank">Big D</a>)<strong> </strong></p>
<p><strong>TRAFFIC DOWN UNDER (TDU)</strong>, scheduled for November 17 - 21, 2008, (including pre-events and post-events),<strong> is probably the most-anticipated domain conference of 2008.</strong> As the <strong>executive producer</strong> of the <a href="http://www.dnjournal.com/articles/events/domain-roundtable-2007.htm">Domain Roundtable Conference</a><strong><a title="Domain Roundtable Conference 2007" target="_blank"> 2007</a></strong>, I know firsthand the amount of work that goes into producing these shows. It&#8217;s complicated, demanding, and <strong>requires over a thousand man hours to present a winning event.</strong> From my professional live-event producing experience, I can see that <strong><a title="TRAFFIC DOWN UNDER" href="http://trafficdownunder.com" target="_blank">TDU</a></strong> is already scheduled to be worth every dime and more for its attendees. <strong>Everyone is talking about this event.</strong> Many of the biggest domain players are blotting out the show&#8217;s five days in November on their calendar and saying &#8220;To H*LL with anything else, this is the place to be!&#8221;  (Wedding anniversaries, birthdays, and other celebrations during this period should be planned to coincide with the TDU conference. Bring everyone!)</p>
<p>From what the <strong>TDU</strong> producers have shown in their agenda, the icing on the cake presents itself in elaborate fun-filled entertainment. <a title="TRAFFIC DOWN UNDER" href="http://trafficdownunder.com" target="_blank"><strong>TRAFFIC DOWN UNDER</strong></a> has smartly provided a long list of both unusual and traditional activities, including my favorite, <strong><em>&#8220;Learn To Surf With Cheyne Horan&#8221;</em></strong>.  As a 15-year surfing veteran, I haven&#8217;t surfed much in the last decade due to *ahem* business and &#8220;old injury&#8221; limitations&#8230; arrggh! But I&#8217;m one of the lucky ones who can tell you that surfing is unlike any experience you&#8217;ve ever had. Try it out and you may get hooked! But do this activity anyways, because I&#8217;ve seen Cheyne surfing and winning contests, and I can tell you without a doubt that you will be learning to surf from one of the world&#8217;s best surfers. Just that fact alone gives you incredible bragging rights, and you&#8217;re going to be STOKED! (surfer term for &#8220;totally excited&#8221;).</p>
<p><strong>Bottom line:</strong> The <a title="TRAFFIC DOWN UNDER" href="http://trafficdownunder.com" target="_blank">TRAFFIC DOWN UNDER</a> Domain Conference will be the <strong>standout event of 2008 for domainers</strong>. You will be discovering how to get more <strong>gold</strong> for your domains, while you&#8217;re on the <strong>Gold</strong> Coast of  Australia listening to the smartest domainers in the world. Not only will you meet the best-of-the-best at this event, but you will take home memories of an adventure of a lifetime,  along with powerful new contacts, valuable money-making information, and a healthy vitality to push forward with your domain projects. This conference will lay the groundwork for the financial juggernaut of domaining for 2009.</p>
<p><strong>Save up every dollar you have if you are a domain investor at any level, because attending this event will be your ticket to the party that makes you one of the accepted players in this industry. That alone increases the value of <em>your name</em> and your domains several fold. </strong></p>
<p>It can only happen at <a title="TRAFFIC DOWN UNDER" href="http://trafficdownunder.com" target="_blank">TRAFFIC DOWN UNDER</a>.  <strong>Go for the gold.</strong></p>
<p><em>(My blog post is my opinion, and I receive no compensation from writing about this event.)</em></p>
<p><a href="http://www.successclick.com/wp-content/uploads/2008/05/surfslashmoelow.jpg"><img class="alignnone size-full wp-image-114" title="Stephen Douglas - Salt Creek, CA " src="http://www.successclick.com/wp-content/uploads/2008/05/surfslashmoelow.jpg" alt="Stephen Douglas - Salt Creek" width="500" height="329" /></a></p>
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		<title>DOMAINS SET THE COURSE OF YOUR ONLINE BUSINESS SUCCESS</title>
		<link>http://www.successclick.com/domains-set-the-course-of-your-online-business-success_2008_05_26/</link>
		<comments>http://www.successclick.com/domains-set-the-course-of-your-online-business-success_2008_05_26/#comments</comments>
		<pubDate>Mon, 26 May 2008 10:25:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Aftermarket]]></category>

		<category><![CDATA[General Domain News]]></category>

		<category><![CDATA[Parking Services]]></category>

		<guid isPermaLink="false">http://www.successclick.com/domains-set-the-course-of-your-online-business-success_2008_05_26/</guid>
		<description><![CDATA[The domain name industry, believe it or not, is less than eight years old. It depends on how you look at it, but doesn&#8217;t it seem like we&#8217;ve all been doing this a lot longer than eight years? Lot&#8217;s of changes in the industry have occurred in the last few years, but the tidal wave [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.successclick.com/wp-content/uploads/2008/05/images-1.jpg" alt="images-1.jpg" align="left" height="123" hspace="6" width="182" /><strong>The domain name industry, believe it or not, is less than eight years old.</strong> It depends on how you look at it, <em>but doesn&#8217;t it seem like we&#8217;ve all been doing this a lot longer than eight years?</em> Lot&#8217;s of changes in the industry have occurred in the last few years, but the tidal wave was started by Rick Schwartz with TRAFFIC, Frank Schilling and Dr. Kevin Ham&#8217;s astounding success stories, Andrew Miller and Zappy&#8217;s buildout juggernaut of Chocolate.com, and the sledge-hammer domain control of (the fore-mentioned pioneers), IREIT and other domain conglomerates like Name Media and Demand Media. These visionaries opened up the floodgates for domainers, and we all jumped into our rubber rafts to run the rapids to try to make it to the party at the Big Bucks Lagoon at the end of the run. Will we make it there, or end up squealing like Ned Beatty in &#8220;Deliverance&#8221;?</p>
<p>The root of our intent is fairly clear:  <strong>teach the end-user the value of owning the generic descriptive domains for their products/services (prodservs).</strong>  <strong><em>No domain investor will argue against this.</em></strong></p>
<p><span id="more-110"></span></p>
<p><strong>The destiny for domain names aren&#8217;t about parking them, that&#8217;s only a stop-gap revenue generator while we wait for a smart, financially-capable company to make the right offer to purchase the domain that defines their company and its products.</strong> It isn&#8217;t just the domain&#8217;s worth at that moment, but for what the domain&#8217;s value will be far into the future.  A killer $1 million domain can create massive profits for a company for years beyond their initial investment. In fact, even a small niche domain for $1,000 can help a small company capture their online market in the same way. Even beyond that, a good domain name is a constantly rising value. The more the company defines the domain and their website with their products, the more the domain&#8217;s value appreciates. <strong>(Appreciable Marketing Asset - AMA)</strong></p>
<p><strong>This question is addressed to the business sector:</strong> What is your company&#8217;s domain doing for you right now? Does it tell your market what your company is all about? Does it direct internet users to your site when they&#8217;re looking for your products/services? Is your domain name (website URL) remembered when potential customers see it in your advertisements?</p>
<p>If you step back from your company, and look at it from a generic standpoint, how do you define your <strong>prodservs</strong>?  Do you control the name direction usage of potential customers? If not, what&#8217;s holding you up in building a large portfolio of generic descriptive domains (GDD&#8217;s) that you can point to your company&#8217;s website when your potential customers type in your generic <strong>prodserv</strong> phrases? <strong>HINT: Do you have a high-powered ad agency who steers you to buy domain names that match their ad campaigns instead of educating you on the fact that category-killing generic descriptive domains on your</strong> <strong>prodservs can bring you hundreds of thousands of eyeballs to your company in a year, every second of the day, and at a fraction of the cost that the ad agency is charging you for their ad campaigns?</strong></p>
<p><strong>It&#8217;s hard to gauge the &#8220;knowledge&#8221; of marketing directors of companies,</strong> or whoever is in charge of advertising and marketing at  smaller companies. Although there have been a lot of articles written on domain names and their value in topnotch publications such as the Wall Street Journal, CNN.money, Business 2.0, and hundreds of newspapers and other media sources, we domain investors really don&#8217;t have an idea on how the people at any company in charge of selling the company&#8217;s prodservs online understand domain values.</p>
<p><strong>It&#8217;s to the advantage of every domain investor to push these types of questions into the mainstream media.</strong> It&#8217;s to every domain investors&#8217; advantage to find out how educated every business is about domain names and their pinnacle value over every type of marketing their company engages in. <strong>Ultimately, the real advantage goes to every businessman who learns and experiences the value that domain names bring to their company. If this happens, will there be a gold rush on domain names? </strong></p>
<p><strong>Only if the we tell the world where the gold is.</strong></p>
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		<title>MANY DOMAIN BUYERS ARE UNEDUCATED - ARE YOU?</title>
		<link>http://www.successclick.com/many-domain-buyers-are-uneducated-are-you_2008_05_18/</link>
		<comments>http://www.successclick.com/many-domain-buyers-are-uneducated-are-you_2008_05_18/#comments</comments>
		<pubDate>Sun, 18 May 2008 12:18:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General Domain News]]></category>

		<guid isPermaLink="false">http://www.successclick.com/many-domain-buyers-are-uneducated-are-you_2008_05_18/</guid>
		<description><![CDATA[I have been getting a lot of requests for my premium domains that I am weeding out of my portfolio to focus on about ten niches instead of 80. I have sent over 50 emails out by request of domainers who are looking for good buys. I attached my domain lists, totaling about 2000 domains, [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.successclick.com/wp-content/uploads/2008/04/domainbuyers-uneducated.jpg" alt="domainbuyers-uneducated.jpg" align="left" hspace="6" />I have been getting a lot of requests for my premium domains that I am weeding out of my portfolio to focus on about ten niches instead of 80. I have sent over 50 emails out by request of domainers who are looking for good buys. I attached my domain lists, totaling about 2000 domains, 95% of them generic descriptive domains of real products and services, and purposely did NOT put prices nor traffic stats on them. I just asked for bids on the domains, and I would consider them.</p>
<p>What I didn&#8217;t say in my emails was that many of the domains were fairly decent PPC revenue generators. I didn&#8217;t advise potential buyers to randomly take a domain and look it up on Google to see how many pages there were, whether the domain was indicative of a future technology that would soon be popular or trendy, nor whether the domain would be a good buildout.</p>
<p><span id="more-95"></span></p>
<p>Without that information, only a few of the 50 domainers who received my domain lists responded. In those lists were domains such as: <strong>PalmSpringsHouse.org </strong>(value min. $100); <strong>BeachHouseViews.com</strong> (value min. $100); <strong>BikeToursIndia.com</strong> ($100 min value); <strong>ApprovedRefinancing.com</strong> ($100 min. value); <strong>Rodenticides.com</strong> ($250 min. value - 382,000 google results); <strong>FiberglassTubing.com</strong> (value $100 - 9,000 google results, 8 google ads) and hundreds more domains just like this that domainers completely missed.</p>
<p>Now&#8230; I could be rushing it a bit, but I know that at least 25 domainers have had these lists for over 2 months.  I can make the assumption that domainers don&#8217;t like to make bids on domains, because they&#8217;re afraid of paying more than what the seller might sell it for&#8230; but that&#8217;s a cop out. You bid the amount you think you want to pay for a domain because of your knowledge and what you think that domain will do for you. If someone offers up a domain without a price, get some huevos and make a bid, don&#8217;t be scared. The worst that can happen is that you&#8217;ll get a chuckle and a higher return bid back.</p>
<p>The big surprise here was that over 200 domains that made $1 - $20 a month in PPC revenue were in these lists, which immediately makes the domain a profitable domain (unless you&#8217;re paying $12 or more for renewals).  Yet so far, few domainers have been able to &#8220;judge&#8221; these domains and pick them out for possible purchase at any price.  This surprised me, even as a domain consultant. I didn&#8217;t realize how many people who want to invest in domaining, and are out buying domains and building portfolios, don&#8217;t realize how to spot a good domain just based on Google results, generic description, domain length, and branding attractiveness.</p>
<p>I know that the Bush recession is definitely affecting domain buying. One word, popular domain, even in a .org, can be worth tens of thousands of dollars. As a test domain to see what pricing is going for amongst other domainers,   Crayons.org sold for $400 by offering it on DNforum.com. All domainers wanting to sell their domains should consider this financial response.</p>
<p>Bottom line, if you want to be a successful domainer, and not WASTE your money buying useless domains, or LOSE a great opportunity to pick up a VALUABLE domain, you need to buy a domainer ebook (there&#8217;s a few listed to the right of this blog, at the bottom), or at least sign up for a three-month domain consultant retainer with Successclick or another domain consultant. Find out how to determine the value of domain you can buy, how much you want to spend, what are good deals, and then what to do with that domain once you own it. This sale of Crayons.org was meant to assess the &#8220;mood&#8221; of domain name buyers. Since most of the domain name buyers are other domainers, the price of this domain &#8220;crayons.org&#8221; was left simmering at low levels.  What if Crayola had known about this domain? Well, we&#8217;ll find out when the buyer of crayons.org promotes his new domain name.</p>
<p>Only the &#8220;best of the best&#8221; domains will reach their full value.  And 99% of domainers do not have the &#8216;best of the best&#8217; domains, but we have valuable and needed domains for the business sector to consider the value of those domains. How do we promote these domains to the business sector?</p>
<p>There is a way to do this, and that&#8217;s what my projects are dedicated to doing. If you want to be a part of this effort, just contact me and I&#8217;ll put you down on my list.</p>
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		<title>WHAT THE HELL IS IPv6 AND WHEN WILL IT DESTROY YOU?</title>
		<link>http://www.successclick.com/what-the-hell-is-ipv6-and-when-will-it-destroy-you_2008_05_04/</link>
		<comments>http://www.successclick.com/what-the-hell-is-ipv6-and-when-will-it-destroy-you_2008_05_04/#comments</comments>
		<pubDate>Mon, 05 May 2008 00:57:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General Domain News]]></category>

		<guid isPermaLink="false">http://www.successclick.com/what-the-hell-is-ipv6-and-when-will-it-destroy-you_2008_05_04/</guid>
		<description><![CDATA[Well folks, I&#8217;m going to sidestep the domain basics for a moment to ask a question about something you may have heard of but know nothing about.  It seems like the oddball powers that be are hard at work to replace the IP addresses that make up your valuable domain names. Or are they? [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.successclick.com/wp-content/uploads/2008/05/images-2.jpg" alt="images-2.jpg" align="left" height="98" hspace="6" width="150" />Well folks, I&#8217;m going to sidestep the domain basics for a moment to ask a question about something you may have heard of but know nothing about.  It seems like the oddball powers that be are hard at work to replace the IP addresses that make up your valuable domain names. Or are they? Who the hell knows?!! Seems like nobody. I did some research on this little funky name &#8220;IPv6&#8243; and I got all sorts of &#8220;explanations&#8221; or &#8220;definitions&#8221;.</p>
<p>As I was casually perusing my future trend emails, I came across this little tidbit of doom&#8230; maybe a BIG JUGGERNAUT of doom, as in Black Sabbath style.  http://inventorspot.com/articles/the_end_of_the_internet_switching_ipv6_12803</p>
<p><span id="more-100"></span></p>
<p>So, I admit I&#8217;m not an admired techie nerd, but I did investigate. I don&#8217;t profess to know what the heck they&#8217;re talking about, except a lot of &#8220;techie types&#8221; seem to be mumbling around real secretive like. When I see reticent gobbledegook floating around the net, I get paranoid easy, which allows me to conjure up amazing conspiracy scenarios that occupy my mind needlessly. This is better than watching NASCAR or Fox News. However, this IPv6 thing is so scattered I can&#8217;t get a good fix on it to start forming neurotic anxieties about it.</p>
<p>http://blogs.zdnet.com/Ou/?p=367</p>
<p>I tried to discern more information about this IPv6 situation, and what is reportedly the MOST VISITED PAGE ON GOOGLE EVER&#8230; but guess what, that page http://ipv6.google.com is no longer up.  Or, if you don&#8217;t have your computer gadgetry programming atomic particle separator neutron diffusion system set up, you can&#8217;t access the page. However, this website says the page is NO LONGER UP!</p>
<p>http://holtsblog.blogspot.com/2008/03/google-and-ipv6.html</p>
<p>If anyone has an expert view of what IPv6 is and what kind of future it offers domainers, please comment here! Let the paranoia begin!</p>
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		<title>SUCCESSCLICK OPENS UP NEW TECHNOLOGY WITH A DOMAIN</title>
		<link>http://www.successclick.com/successclick-opens-up-new-technology-with-a-domain_2008_05_04/</link>
		<comments>http://www.successclick.com/successclick-opens-up-new-technology-with-a-domain_2008_05_04/#comments</comments>
		<pubDate>Sun, 04 May 2008 11:02:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General Domain News]]></category>

		<guid isPermaLink="false">http://www.successclick.com/successclick-opens-up-new-technology-with-a-domain_2008_05_04/</guid>
		<description><![CDATA[I know most domainers want to make a nice profit with their premium domains. I&#8217;m no different. I&#8217;d like to see some big money from domains I own, but something touched me a few weeks ago that made me want to explore new &#8220;trails&#8221; that I blazed by selling a domain for thousands of dollars [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.successclick.com/wp-content/uploads/2008/05/images.jpg" alt="images.jpg" align="left" hspace="6" />I know most domainers want to make a nice profit with their premium domains. I&#8217;m no different. I&#8217;d like to see some big money from domains I own, but something touched me a few weeks ago that made me want to explore new &#8220;trails&#8221; that I blazed by selling a domain for thousands of dollars less than what it actually was worth, and possibly tens of thousands of dollars less than what it would be worth in the near future.</p>
<p>I was contacted by Professor James Hamilton of the University of Wisconsin - Platteville when he asked if he could buy my domain &#8220;GRAPHENESOLUTIONS.COM&#8221;.  I had just bought the domain (at Fabulous.com) after reading the new technological advances in energy efficiency.  Without going into the mind-altering and sense-boggling descriptions of what <strong>graphene</strong> is, I can tell you that this new product is going to change everything in our world.  I will bet $1000 on it if anyone wants to give me five years to prove it.</p>
<p><span id="more-105"></span></p>
<p>The Professor wanted to buy the domain, but I knew the value of this new technology. I uncharacteristically didn&#8217;t do any further research on his name to gauge how much I thought I could charge him, <em>which should be a normal procedure</em> by anyone selling a domain to a buyer who contacted them first.  I just like the idea that he said he and his students wanted the domain to further their studies and produce the results on a website with this domain name.</p>
<p>I decided that the price he offered was too low ($500) so I wanted to try an experiment with the domain sale. I asked the professor to agree to allow my blog link to be placed on the bottom of the pages of any website he built with the domain. He agreed. Then he sent me these links to who he was, and the name of this young student who helped create this new technology product &#8220;graphene&#8221;. To my surprise, the scientists who bought the domain are the ones who created the product!!  Whoa! That was astounding to me.</p>
<p>Here&#8217;s a link on the &#8220;graphene&#8221; scientists: http://www.cogito.org/Interviews/InterviewsDetail.aspx?ContentID=16697</p>
<p>I own a lot of other &#8220;graphene&#8221; related domains, which by the look of who is backing the buyer of &#8220;graphenesolutions.com&#8221; (Dow Corning), there is a lot of future in graphene-related domain names. So readers, have at it, but I&#8217;ve already grabbed the good ones. Email me if you want to invest learning how to read future technology in domain names that will pay off big within five years (or sooner).</p>
<p>I will keep you updated as to the progress of the domain &#8220;graphenesolutions.com&#8221; and how these brilliant scientists, one of them only 18 years old (he was 17 when he discovered the graphene product), are progressing with their project.  At most, this shows you that the smallest technological news report can actually bring you some excitement by being a part of something that is changing the world when you buy a domain name that you &#8220;gambled&#8221; would be a good brand for that technology.</p>
<p><a href="http://successclick.com" title="successclick.com/about">Successclick</a> will show you how you can follow this path to buy domains that promise to bring you back huge returns on your domain investments. Think about all the possibilities the future presents YOU!</p>
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