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	<title>SUCCESSCLICK.COM</title>
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	<link>http://www.successclick.com</link>
	<description>Successful Domain Management™</description>
	<pubDate>Fri, 03 Jul 2009 12:15:33 +0000</pubDate>
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		<title>JAPANESE .COM DOMAINS ARE CHANGING A MARKETING CULTURE</title>
		<link>http://www.successclick.com/japanese-com-domains-are-changing-a-marketing-culture_2009_07_03/</link>
		<comments>http://www.successclick.com/japanese-com-domains-are-changing-a-marketing-culture_2009_07_03/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 12:15:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Aftermarket]]></category>

		<category><![CDATA[Business Sector]]></category>

		<category><![CDATA[General Domain News]]></category>

		<category><![CDATA[Geo Domains]]></category>

		<category><![CDATA[International Domains]]></category>

		<guid isPermaLink="false">http://www.successclick.com/?p=262</guid>
		<description><![CDATA[Hello Gang,
This might be an article different from any of the articles you&#8217;ve read before about domaining.

I’m honored to be able to get this information in front of you, because it regards a decade of strategic planning by one of my clients. Their story is fascinating for true domain investors and online marketers with an [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-269" style="margin: 6px;" title="mtfuji" src="http://www.successclick.com/wp-content/uploads/2009/07/mtfuji.jpg" alt="mtfuji" width="267" height="149" /><strong>Hello Gang</strong>,</p>
<p><strong>This might be an article different from any of the articles you&#8217;ve read before about domaining.</strong></p>
<p><span id="more-262"></span></p>
<p>I’m honored to be able to get this information in front of you, because it regards a decade of strategic planning by one of my clients. Their story is fascinating for true domain investors and online marketers with an international focus.<br />
++++++++++++</p>
<p><em>I don&#8217;t know if the rest of you get this feeling being in the domain business, but many times I consider myself an adventurer circa 15th century sailing across strange oceans searching for new trade routes, cultures and societies to discover. </em></p>
<p><em></em>I have the innate understanding that with new trade can come untold benefits for everyone. This ultimately leads me to clients outside the domain industry with unusual but intriguing ideas of the value of their domains.  Few are feasible, but those that are, amaze me. Any domainer can explore and benefit from these same discoveries.</p>
<p><strong>Six months ago, I came across one of the most exciting clients I ever had the fortune to meet.</strong> They showed me domains that rivaled the topics of the biggest domain sales in the world, listing a variety of domain brands and generics that I thought were remarkable. However, I had to spend time analyzing and researching them to understand how to interpret those values because they were in another language.  It didn&#8217;t take long to see my client had domains that sat on the fringes of where &#8220;normal&#8221; high values of domains rested, mainly, romaji .COMs and some of their CO.JP domains (an honor and expensive to own) and some killer IDN’s.</p>
<p><strong>My client has an unusual story to tell, and behind that story lies a large list of very valuable premium domains, many in the .COM version, </strong>some in .NET, .JP, a few of the hugely powerful .CO.JP&#8217;s and a handful of great IDN&#8217;s, including probably the most killer IDN domain available. I didn&#8217;t know much about IDN&#8217;s, but I knew people who did. The IDN people I talked to were experts, and seem to have a &#8220;wait and watch us kickass&#8221; kind of attitude, but they were extremely helpful and a hearty bunch. However, my client&#8217;s story isn&#8217;t just about IDNs.</p>
<p>I don’t think anyone has ever covered this domain area, if so, I will gladly post their links and my apologies for being presumptuous. Normally, by mutual agreement, I keep my clients&#8217; information and their domains to myself, but with their permission, I&#8217;m able to post this article so that domainers can decide for themselves whether there will be some major movement in the area of my client&#8217;s domain name niches.</p>
<p>I interviewed <strong>Glenn Sherman</strong>, who is a partner in the company that owns the domains and created the unique strategy to capture their value over a decade ago. (Out of respect and proper business protocol, please contact me directly if you wish to begin a conversation with my client. Thanks!  &#8220;email: successclick - at - gmail . com&#8221;):</p>
<p><strong>STEPHEN DOUGLAS: </strong>Glenn, I want to first thank you for participating in this interview. It’s not something I would normally do, but your domains and investment strategy are powerful products and ideas, and I think it’s something domainers should know. I&#8217;m excited about finally revealing some of your domains and informing the domain industry and Japanese marketing directors and companies of the value I believe your domains have.</p>
<p><strong>GLENN SHERMAN:</strong> Stephen, thanks for inviting us for the opportunity to educate online investors about these domains, which we&#8217;ve worked hard to obtain ten years ago. We believe we have the best Japanese language domain in several extensions available, including the .jp IDN&#8217;s. We&#8217;ve been excited having you work with us as a consultant help guide us in defining our list of Japanese-oriented domain names.  We have a significant inventory of ‘Romaji’ domains in the .COM space, these being Japanese words transliterated into English-alphabet words, and have some top premium IDN domains both in .COM and .JP.</p>
<p><strong>STEPHEN DOUGLAS: </strong>It&#8217;s been very interesting in researching the values on your domains, trying to understand the now-outdated Japanese marketing technique of promoting their companies by using “search terms” in their advertisements, instead of a owning a great generic domain name. This was something I wasn’t aware of, and was startled by how illogical this marketing process was, both online and offline. Why promote “search terms” in your advertisements that will ultimately bring up your competitors in the search results, instead of owning the generic descriptive domain name of the search term which can point users straight to your website? This intrigued me, but not enough to ask “why”. Many Japanese companies are quickly moving away from this misguided “strategy”</p>
<p><strong>GLENN SHERMAN:</strong> Yes, when we first started investing in these domains, we anticipated that this internet navigation single-mindedness in Japanese internet access would evolve to using more name direction, or typeins, as more commonly known.</p>
<p><strong>STEPHEN DOUGLAS:</strong> Some of your domain purchases in these extensions are very expensive, and require serious regulations to follow. This caused your company to invest with a positive &#8220;bullish&#8221; attitude on their eventual value appreciation. This took a lot of knowledge of the culture and the marketing demographics that would be a part of the evaluation of your domain portfolio. How did this come about for your company?</p>
<p><strong>GLENN SHERMAN:</strong> About ten years ago, our company&#8217;s Founder, <strong>Lance T. Brown</strong>, was somewhat curious as to why the domain gold rush was not catching-on in Japan nearly as fast as it was in the USA. At the time, Lance spoke with a considerable number of his relations in Japan, and every one of them told Lance that the Internet was not and will never be too important for &#8220;us Japanese&#8221;, in that, they all believed that the Internet was more of a trend or a fad, than an important development or an event that would lead to a paradigm-shift in society. Lance tried to convince his relations that domain names were much more than a fad or a trend. His Japanese relations could not be convinced at the time, which was many years ago.</p>
<p>Seeing this lackadaisical attitude about domain names and their importance within the Japanese business community, <strong>Lance immediately formed a team consisting of two Americans and two Japanese language experts.  He directed his team to identify the best possible Japanese words representing the highest premium English generic domains to register. </strong> These words considered from their Romanized (‘Romaji’) spelling would create simple, clear, memorable and easy to understand URL addresses that would have natural models for important business and social website applications.</p>
<p>Our goal then was to register as many domain names determined to be the most prestigious TLDs for websites as an international phenomenon and on into the future.</p>
<p>Our team developed sophisticated methods to identify specific criteria to select the most desirable Japanese words possible.  To qualify, the words needed to exceed a certain minimum score established and judged on by each member of the team based on the following criteria:</p>
<p><strong>·        The existence of a natural website model following the (domain) name<br />
·        Shortness of the word/domain name<br />
·        Ease of ‘Romanized’ (‘Romaji’) spelling of the word/domain name<br />
·        Ease of memorizing the word/domain name, and the attractiveness of the word/domain name</strong></p>
<p>Within a year our team had identified more than 3,000 generic Japanese words, and were able to find available and register, nearly 1,000 of these words as domain names, creating the largest and best premium domain name collection of Japanese words in the world.</p>
<p>After a time, .JP and so-called ‘Double-Byte’ names became available. We then registered a good number of top quality premium Japanese words on these spaces.  We did this for good measure; to assure a continuing high value for our extensive premium generic Japanese domain name collection.</p>
<p>It was our investment expectation that over the upcoming years, as the domain market and understanding of domain values would grow in popularity and importance in Japan, our premium domain names would greatly increase in value. As we saw this come to pass we knew we would develop website businesses at the same time using the funds from selling our premium Japanese domain names to entrepreneurs that agreed with the amazing opportunities. Being that our intention was to wait some years, until the power of name direction significance in Japan would gain a good degree of usage and acceptance, we simply sat on our domain collection (until being referred to you).</p>
<p><strong>STEPHEN DOUGLAS: </strong>What specifically prompted you to move forward in promoting these keyword Japanese domains? Was there a specific milestone that made you decide to say &#8220;Now is the time to make our domains known&#8221;?</p>
<p><strong>GLENN SHERMAN:</strong> In the last two years, we watched the huge increase in interest in our domains after parking them at <a href="http://www.whypark.com/?wpr=4146-109F9 " target="_blank"><strong>WhyPark</strong></a> and seeing some IDN&#8217;s sell big, plus the expansive move by <a href="http://icann.org/" target="_blank">ICANN</a> to start selling their new extensions. We figured, why buy a new extension when there are still incredible domains in the current extensions, and in a group that really hasn&#8217;t been explored yet, which is &#8212; non-English premium domains in the .COM extension? After working with you and seeing the results from <a href="http://www.whypark.com/?wpr=4146-109F9 " target="_blank">WhyPark</a>’s buildout of our domains, Lance decided it was time to move forward our plans for the premium Japanese domain name collection. It seems that most of the assumptions Lance made ten years ago about the future of premium domain names in a different language has arrived, with the hugely international demographic between Japanese websites and especially the English speaking market.</p>
<p><strong>STEPHEN DOUGLAS:</strong> Why didn&#8217;t you create your best domains into successful websites as examples of their value first before offering up your portfolio for sale?</p>
<p><strong>GLENN SHERMAN: </strong>We decided to reserve a few of the premium domain names from our collection, which we intend to develop into important and powerful websites in Japan, such as; <a href="http://Dorubako.com" target="_blank">Dorubako.com</a> [Goldmine!];  <a href="http://Eiyou.com" target="_blank">Eiyou.com</a> [Nutrition]; <a href="http://nakagai.com" target="_blank">Nakagai.com</a> [Broker], and hundreds of others.  As an effort to finance our own premium websites we are taking the step of selling the bulk of our Japanese domain name collection to like-minded investors. Before we get started, any entrepreneur familiar with domain potential on an international level should be interested in our premium Japanese domain name collection.</p>
<p>Premium English-language domain names, such as business.com, hobby.com, flowers.com, etc., have each sold for multiple millions of US Dollars. We are launching desirable Japanese-language domain names included in the collection, such as <a href="http://shobai.com" target="_blank">Shobai.com</a> [Japanese slang equivalent of BIZ.COM],  <a href="http://Onigiri.com" target="_blank">Onigiri.com</a> [Onigiri is the most common Japanese snack, a rice ball with filling] , <a href="http://Omizu.com">Omizu.com</a> [Mizu is "Water". The ‘O’ denotes an honorific such as “grand” or “special”], and hundreds more.</p>
<p><strong>STEPHEN DOUGLAS:</strong> It is obvious that a powerful “word” or phrase, even in a non-english .COM, is extremely valuable, especially when the specific market for those domains are now coming up to speed. One of the facts I had to interpret when taking you on as a client was the &#8220;.CO.JP&#8221; domain extension. From what I&#8217;ve learned, only a business located in Japan can own one of these remarkably rare and valuable domains. More compelling is the fact that the .CO.JP extension is limited to only one domain per Japanese company! I don’t think that restriction exists on any other ccTLD in the world. It can literally cost a company outside of Japan tens of thousands of dollars to be able just to register a .CO.JP domain extension. Grabbing a one-word premium with this already rare extension is an extremely powerful position to be in when promoting prodservs by a company. This is the &#8220;Shangrila&#8221; of domain extensions in Japan. Am I wrong?</p>
<p><strong>GLENN SHERMAN:</strong> The extension of .CO.JP is a powerhouse extension because it is one of the few domains extensions that are regulated to giving only one domain to the company that applies for it. That means, there is no company entity that owns more than one .CO.JP domain name. It is a very dominating position to own a .CO.JP domain, and you must have a business located in Japan in order to own one. They are probably the most respected domains in Japan.</p>
<p>Finally, it should be noted that currently it would be impossible or absolutely prohibited by expense to form a comparative premium Japanese domain name collection today to ours. Even one that is 20% of its scope and depth in that all the favorable Japanese words [domain names] have been registered many years ago.  The domains we captured when the Japanese market didn&#8217;t understand their value have now come home to roost, so to speak.</p>
<p><strong>STEPHEN DOUGLAS: </strong>For me, you embarked on an adventurous strategy, and one I&#8217;ve never seen before. Thanks for being open and transparent about your domains and your game plan. Your domain portfolio covers so many incredible variables, this one article doesn&#8217;t explain the depth of your many extensions, their buildout market capture, the potential explosion of Japanese/American acceptance of a generic Japanese domain name in the many extensions you control. Let me end my comments by saying “good job, Glenn-San and Lance-San, and your many Japanese experts pushing domains into Japan’s online marketing ideologies.</p>
<p><strong>GLENN SHERMAN:</strong> Thanks Stephen for giving us the opportunity to discuss what we see is a new opportunity for domain investors and Japanese end users to consider what we predicted would come to fruition ten years ago.</p>
<p><strong>“Omo arigatou-gozaimasu” </strong>(<em>Thank you very much!</em>)</p>
]]></content:encoded>
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		<title>ATTORNEYS AND LEGAL EXPERT DOMAINS, OH MY</title>
		<link>http://www.successclick.com/attorneys-and-legal-expert-domains-oh-my_2009_06_28/</link>
		<comments>http://www.successclick.com/attorneys-and-legal-expert-domains-oh-my_2009_06_28/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 04:44:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General Domain News]]></category>

		<category><![CDATA[aftermarket domains]]></category>

		<category><![CDATA[buy domain]]></category>

		<category><![CDATA[domain]]></category>

		<category><![CDATA[domain sales]]></category>

		<category><![CDATA[legal domains]]></category>

		<guid isPermaLink="false">http://www.successclick.com/?p=258</guid>
		<description><![CDATA[Hello Gang and New Guests,
I am selling my legal domains niche, and the sale will last at these prices below for at least a week for this posting date.
You can contact me at successclick *at* gmaildotcom.
I am willing to sell all in bulk at a 50% price reduction or you can buy any at the [...]]]></description>
			<content:encoded><![CDATA[<p>Hello Gang and New Guests,</p>
<p>I am selling my legal domains niche, and the sale will last at these prices below for at least a week for this posting date.</p>
<p>You can contact me at successclick *at* gmaildotcom.</p>
<p>I am willing to sell all in bulk at a 50% price reduction or you can buy any at the cherrypick price behind the domain.</p>
<p><span id="more-258"></span></p>
<p>Have fun!<br />
DomainIndustryAttorney.com - $999<br />
DomainLawServices.com - $299<br />
DomainIndustryAttorneys.com - $299<br />
DomainIndustryLawyer.com - $999<br />
DomainIndustryLawyers.com - $299<br />
LasVegasDivorce.org - $299<br />
WyomingLaw.org - $299</p>
<p>SANDIEGOATTORNEY.ORG - $199<br />
CRIMINALLAWATTORNEY.ORG - $199<br />
ATTORNEYPENNSYLVANIA.COM - $999<br />
ATTORNEYINFORMATION.NET - $199<br />
LOSANGELESATTORNEY.ORG - $299<br />
AUTOACCIDENTATTORNEY.ORG - $299<br />
JUDGEMENTCOLLECTOR.COM - $299<br />
TAXLAWPARTNERS.COM - $299<br />
ESTATELAWPARTNERS.COM - $299<br />
USLAWPARTNERS.COM - $299<br />
PERSONALINJURYASSOCIATES.COM - $399<br />
PROBATEGROUP.COM - $299<br />
PROBATELITIGATORS.COM - $299<br />
PROBATELITIGATOR.COM - $299<br />
AMERICANTAXLAWYER.COM - $299<br />
ESTATELITIGATORS.COM - $299<br />
ESTATELITIGATOR.COM - $299<br />
TAXLAWGROUP.COM - $299<br />
TAXLAWADVISORS.COM - $299<br />
TAXLAWADVISOR.COM - $299<br />
LAGUNALAWOFFICE.COM - $199<br />
NEWJERSEYATTORNEY.ORG - $299</p>
<p>Total priced BIN is over $10,000.  Buy all of them for only $5000.</p>
]]></content:encoded>
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		<title>GUESS THE DOMAIN VALUE AND WIN</title>
		<link>http://www.successclick.com/guess-the-domain-value-and-win_2009_06_22/</link>
		<comments>http://www.successclick.com/guess-the-domain-value-and-win_2009_06_22/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 09:20:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General Domain News]]></category>

		<guid isPermaLink="false">http://www.successclick.com/?p=146</guid>
		<description><![CDATA[End users are the Valhalla of domainers, no doubt about it. Nobody in the domain industry can argue against it, including all the domain auction producers. &#8220;END USERS, PLEASE&#8221; is the shout of the domainer masses right now.
Other than my long reported requests for domain auction producers to expend a bit of their ad budget [...]]]></description>
			<content:encoded><![CDATA[<p>End users are the Valhalla of domainers, no doubt about it. Nobody in the domain industry can argue against it, including all the domain auction producers. &#8220;END USERS, PLEASE&#8221; is the shout of the domainer masses right now.</p>
<p>Other than my long reported requests for domain auction producers to expend a bit of their ad budget to focus on reaching end users by holding themed domain auctions and contacting the relevant industry associations and publications, I&#8217;m going to try something different.</p>
<p><span id="more-146"></span></p>
<p>I&#8217;m going to do this in a clear protest sent to all my good buddies in the domain auction business in order to show the ridiculous extent we domainers have to go to in order to sell our domains at a fair price. That&#8217;s not to say that this post will offer an option to domainers they will love, but like Eric Rice and his ridiculously simple but greatly successful <a href="http://dncartoons.com" target="_blank">DNCartoons.com</a> newsletter, many of us domainers are trying new ideas to reach buyers, unlike those of the well-funded and prominent domain auctioneers. (If I&#8217;m wrong, please send me your NR&#8217;s on how you&#8217;re reaching out to end users, and I promise I&#8217;ll publish them on my blog.)</p>
<p>SO HERE&#8217;S YOUR CHANCE:</p>
<p>I have this domain name up:   <em><strong>AFTERMARKETMALL.COM</strong></em></p>
<p>I have an idea of what it is worth. I am going to send the value I appraised this domain over to Eric Rice for proof.  The domainer who comes closest to the amount that I feel the domain is worth, I will sell it to them for exactly 75% LESS than their submitted guess.</p>
<p>For an example, if the domain is worth $10 to you, and I confirm that was my appraisal, then you get the domain name for $2.50.</p>
<p><strong>REQUIREMENTS: You must buy this domain at the 75% discount off what you think its value is (because you might guess right!). You have to make your guess within $100 of my appraisal price.  You can make more than one guess as long as it is in a separate post, and you don&#8217;t guess more than five times. (Again, limited to five guesses). </strong></p>
<p><strong>WARNING: If you don&#8217;t want this domain, DO NOT MAKE A GUESS! You can make a comment though.<br />
</strong></p>
<p><strong>PAYMENT: Paypal only. Sale should take place within 5 business days. Confirmation of the email to Eric Rice will be sent to the winner or anyone who requests it.</strong></p>
<p><strong>UPDATE:  THIS CONTEST ENDS JUNE 29 at 11:59PM PST. </strong></p>
<p><strong>ADDED ANOTHER FEW DOMAINS FOR THE CONTEST: </strong></p>
<p><em><strong>RUMCOFFEE.COM</strong></em></p>
<p><em><strong>CHEYENNEPEPPER.COM</strong></em></p>
<p><strong>Take a guess on the appraisal price, and pay only 25% of your guess for the domain!!<br />
</strong></p>
<p>Everyone is welcome to participate, if they feel they meet the requirements as stated above.</p>
<p>Have fun!</p>
]]></content:encoded>
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		<item>
		<title>MY RANTS GO BIG, BUT I&#8217;M STILL UNWORTHY</title>
		<link>http://www.successclick.com/my-rants-go-big-but-im-still-unworthy_2009_06_21/</link>
		<comments>http://www.successclick.com/my-rants-go-big-but-im-still-unworthy_2009_06_21/#comments</comments>
		<pubDate>Sun, 21 Jun 2009 13:06:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Advertising Agencies]]></category>

		<category><![CDATA[Aftermarket]]></category>

		<category><![CDATA[Business Sector]]></category>

		<category><![CDATA[Domain Auctions]]></category>

		<category><![CDATA[Domain Conferences]]></category>

		<category><![CDATA[General Domain News]]></category>

		<category><![CDATA[TRAFFIC Conferences]]></category>

		<guid isPermaLink="false">http://www.successclick.com/?p=220</guid>
		<description><![CDATA[Well, today I have been honored by two big voices in the domain industry, one who gives me credit, and another who, well, probably would vomit if forced to do so&#8230;
Let&#8217;s start with Owen Frager of the Fragerfactor.com. He picked up on a side comment I made on Michael Berkens blog about Madison Avenue. It&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p>Well, today I have been honored by two big voices in the domain industry, one who gives me credit, and another who, well, probably would vomit if forced to do so&#8230;</p>
<p>Let&#8217;s start with Owen Frager of the <a href="http://fragerfactor.blogspot.com/2009/06/why-madison-ave-doesnt-want-your.html" target="_blank">Fragerfactor.com</a>. He picked up on a side comment I made on <a href="http://thedomains.com" target="_blank">Michael Berkens</a> blog about Madison Avenue. It&#8217;s the same thing I&#8217;ve been saying for three years, but I appreciate Owen&#8217;s recognition and credit given to me about my &#8220;observation&#8221;.</p>
<p>I think in the archives of my blog here, I&#8217;ve commented  several times about Madison Avenue agencies fearing domains. I know I made about 20 posts on domain forums about this. I worked as a consultant for one of the largest MAA&#8217;s, Foote Cone &amp; Belding, so I know the intricacies of their &#8220;profit model&#8221;. <strong>One thing MAA&#8217;s don&#8217;t want is having a client purchase a domain name for 1/10 their ad agency budget and then seeing that domain perform better, and forever, bringing in eyeballs.</strong> This is a clearcut &#8220;crystal ball&#8221; of advertising investment success for any company.  Spend $1 million on a domain name that brings in eyeballs 24/7/365, or pay an ad agency $10 million for a campaign that lasts, well&#8230; maybe 60-90 days.  And, throw in the kiss by the pretty girl when you score the touchdown - the investment in the domain appreciates, so as I&#8217;ve said, <strong>a domain is an &#8220;appreciable marketing asset.&#8221; It is a fact that many domain companies that failed during the Great Internet Bubble Massacre in 2000 had domains worth more than the company&#8217;s other assets.</strong></p>
<p><span id="more-220"></span></p>
<p>The MAA&#8217;s don&#8217;t like this idea, and really are terrified of it. I actually found a &#8220;<a href="http://brandweek.com" target="_blank">Brandweek.com</a>&#8221; article alluding to this back in 2005. &#8220;New Media&#8221; advertising was threatening the &#8220;old guard&#8221;. It was regarding the Johnson &amp; Johnson &#8220;baby.com&#8221; domain purchase and branding. Contact me if you want to read it.</p>
<p>Then <a href="http://www.ricksblog.com/my_weblog/2009/06/how-to-open-up-an-incestuous-industry-to-new-blood.html" target="_blank">Rick Schwartz</a> writes about &#8220;incestuous&#8221; domaining, which is great to see his change of heart, because for years, he&#8217;s promoted his TRAFFIC conferences as being only for the &#8220;best of the best&#8221; attending. There is a reason the term &#8220;bluebloods&#8221; came about. It referred to royalty back in medieval times, where the court advisors believed royal bloodlines should only marry each other, which kind of weakened the DNA of the spawn, hence &#8220;bluebloods&#8221;.</p>
<p>I coined the term &#8220;incestuous domaining&#8221; years ago, because I knew that selling domains back and forth to the same group of people, especially at domain conferences, would eventually diminish the value of the domain unless the buyer/domainer developed it.</p>
<p>So I&#8217;m honored by Owen&#8217;s recognition of my observation (really a fact) that I&#8217;ve been pushing for years, and I&#8217;m really honored that Rick The King would be influenced (or will this be denied?) by my longtime and recent comments about &#8220;incestuous&#8221; domaining.  Go to <a href="http://targetedtraffic.com" target="_blank">TRAFFIC</a> and see the changes for the better in domain conferences!</p>
<p>Either way, it only matters that this industry focuses on the right markets, brings in the right demographics, reaches out to the right people, works to present themselves legitimately and transparently, and ultimately&#8230; for all of us&#8230; those people at the end of our invitations will be excited and interested end users.</p>
<p>Cheers!</p>
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		<title>HOW NOT TO SELL A DOMAIN</title>
		<link>http://www.successclick.com/how-not-to-sell-a-domain_2009_06_16/</link>
		<comments>http://www.successclick.com/how-not-to-sell-a-domain_2009_06_16/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 14:52:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General Domain News]]></category>

		<guid isPermaLink="false">http://www.successclick.com/?p=195</guid>
		<description><![CDATA[I received an offer on a domain name a few days ago from a NetSol email saying &#8220;accept offer or give a counter offer&#8221;. Well, the original offer for the domain was weak, so I replied what my BIN price was. I received a counter offer that was less than half of my BIN. However, [...]]]></description>
			<content:encoded><![CDATA[<p>I received an offer on a domain name a few days ago from a NetSol email saying &#8220;accept offer or give a counter offer&#8221;. Well, the original offer for the domain was weak, so I replied what my <strong>BIN price was. </strong>I received a counter offer that was less than half of my BIN. <strong>However, I was willing to cut my BIN and give a secondary counter offer that might make the buyer happy and complete the deal.</strong></p>
<p><strong>Believe it or not, my willingness wasn&#8217;t good enough, according to NetSol.  I couldn&#8217;t find away to respond with my second counter offer.<br />
</strong></p>
<p><span id="more-195"></span></p>
<p>So I called NetSol customer service: (1.800.333.7680 ) and reached a very tired and frustrated woman who did not want to deal with the &#8220;issue&#8221; of selling my domain name. &#8220;I&#8217;m sorry, but we don&#8217;t allow second counter offers from the seller.&#8221;  So I asked what I should do to give a second counter offer.</p>
<p>&#8220;I can&#8217;t give you any further help, I just know that there are no secondary counter offers from sellers in our site,&#8221;  she said. Basically, it&#8217;s a &#8220;one-two step&#8221; process with the powerful registrar known as &#8220;Network Solutions&#8221;.  If someone makes a weak offer on your domain, you reply with your BIN price. They counter back, and if it&#8217;s close, but not good enough, you can&#8217;t respond with &#8220;Add a few more $$$$ and I&#8217;ll sell.&#8221;</p>
<p>Basically, the tired and unhappy female voice on the phone was telling me,  <strong>&#8220;We don&#8217;t have a &#8220;secondary counter offer&#8221; system in place for the sellers to counter back with a lower offer.&#8221;</strong></p>
<p>I informed her that I just wanted to give a slightly higher amount than the first counter offer by the intended buyer, but lower than my original BIN. She stated firmly again &#8220;We don&#8217;t allow secondary counter offers in the system. How else can I help you?&#8221;</p>
<p>Arrrgggh!!  In other words, if someone uses NetSol to contact you to buy a domain (even one that you don&#8217;t have registered at NetSol), then NetSol will send you their FIRST offer, then if you say, &#8220;No thanks, here&#8217;s what my BIN is,&#8221; and then the potential buyer returns an offer closer to your BIN, you have to either accept it or say &#8220;no deal&#8221;.  There is no feature on NetSol to allow the seller to second counter a BIN price to the buyer. Really.</p>
<p>With all that power and money and they don&#8217;t have the ability to close domain sales easily where both parties are happy? Sad.</p>
<p>So, I have an offer just a few hundred dollars lower than what I&#8217;ll sell the domain for, but at least $1000 less than what I was asking. However, I can&#8217;t give that counter offer to the interested buyer because NetSol, in all their glory, haven&#8217;t seen the usefulness of a Sedo style bidding system. The big laugh is that Net Sol doesn&#8217;t understand that they&#8217;re probably losing over 50% or more of their refcomms on domains they could be brokering. They are losing money.</p>
<p>I asked for a followup phone call from a supervisor in order to present a price I think the interested buyer might go for. I will update this article to let you know how it worked out. I&#8217;m ending this article dated Friday 6/16/09.   I&#8217;ll begin again once I hear back from NetSol on how they will handle this potential sale. It&#8217;s already been three weeks. No response. Their buyer doesn&#8217;t realize they could have had the domain they wanted for just a few hundred dollars more (about 20% more than what they originally countered).</p>
<p>For now, my overall view of Network Solutions hasn&#8217;t changed. They are a tumbling corporate domain behemoth with no idea of how to feed itself properly with legitimate sales methods. <strong>And, just like GoDaddy, when was the last time you saw anyone from NetSol representing themselves at a domain conference, or even answering concerns on the many great blogs on domaining?</strong> It reminds me of the stories of powerful companies, hotels, even theaters, that haughtily put their noses in the air and thought the good times would never end for them&#8230;</p>
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		<title>Slice and Dice and Everything Nice</title>
		<link>http://www.successclick.com/slice-and-dice-and-everything-nice_2009_06_06/</link>
		<comments>http://www.successclick.com/slice-and-dice-and-everything-nice_2009_06_06/#comments</comments>
		<pubDate>Sat, 06 Jun 2009 13:10:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General Domain News]]></category>

		<guid isPermaLink="false">http://www.successclick.com/?p=209</guid>
		<description><![CDATA[Well&#8230; I won&#8217;t post the pic yet but there is a domaining lesson in this story below of blood and gore&#8230; really!
While using a &#8220;safety blade sharpener&#8221; on an 8 inch carving knife, I lacerated my right index finger to the bone and tendons.
My first thought, said out loud when I felt the serrated edge [...]]]></description>
			<content:encoded><![CDATA[<p>Well&#8230; I won&#8217;t post the pic yet but there is a domaining lesson in this story below of blood and gore&#8230; really!</p>
<p><strong>While using a &#8220;safety blade sharpener&#8221; on an 8 inch carving knife, I lacerated my right index finger to the bone and tendons.</strong></p>
<p>My first thought, said out loud when I felt the serrated edge of the knife cut smoothly through the flesh between my first and second knuckle, was,</p>
<p><span id="more-209"></span></p>
<p>&#8220;Ooops. Not good.&#8221;</p>
<p>With a torrent of blood pouring out, I calmly played the powerful Viking that I am, and ran whimpering upstairs to wake my wife, who was was annoyed at the amount of blood on a 20 yard path of new carpet.</p>
<p>After somewhat stemming the flow of the Fountain of Life&#8217;s sanguine elixir, I received medical treatment, and now am trying to communicate by using different fingers on the keyboard.  Since I am a 100wpm typist who doesn&#8217;t look at the keyboard, you can only guess how many times I have hit the &#8216;backspace&#8217; key while typing this.  (Andrew Allemann will be impressed that even now I have continued with my verbose proclamations).</p>
<p>So, for the next week, I&#8217;m not going to be writing much, and I apologize now if your emails are going unanswered for a few days - it is a struggle to type with a metal splint strapped to your hand. I&#8217;m not a &#8220;pecker&#8221; lol.  I will be back soon,  stronger than ever, and ready to make trouble if needed, and have fun with all of you friends and associates and clients while working on making the domain marketing theory a true investment priority that successfully benefits both sides of the online landscape.</p>
<p><strong>Now for the connection to domains for this blog post:  DON&#8217;T BUY DOMAINS UNLESS YOU HAVE A SAFE PATH!</strong></p>
<p>What is a &#8220;safe path&#8221;?</p>
<p>1) Know this business. If you are new, buy one of the ebooks on domaining - I reviewed all those listed on my site on the right sidebar.<br />
2) Do not get a &#8220;theme&#8221; in your head and start buying/registering domains that you think fit your new niche theme.<br />
3) Unless you have a knowledgeable person guiding you, do not bid on domains at auction. Even a &#8220;only bidder&#8221; purchase of a domain for $60 can hurt your domain investment chances, especially if you are on a budget. Ten domains at this price is $600&#8230;<br />
4) <strong>Know your prodservs</strong> (understand what your domain choice represents, become an expert in that field)<br />
5) Understand all the different avenues to follow to monetize each and every one of your domain buys.</p>
<p>There&#8217;s more, lots more, but that&#8217;s for paying clients!</p>
<p>Cheers, and best of health and joy to everyone&#8230;</p>
<p>P.S.  Remember that anything that says &#8220;safety&#8221; in the title means that you probably will get injured using it.</p>
<p>I should be back to full health in a few days, cuz I&#8217;m a healthy SOB! *cough*</p>
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		<title>DOMAINERS CAN WIN WITH INDEPENDENCE</title>
		<link>http://www.successclick.com/domainers-can-win-with-independence_2009_05_28/</link>
		<comments>http://www.successclick.com/domainers-can-win-with-independence_2009_05_28/#comments</comments>
		<pubDate>Thu, 28 May 2009 13:02:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Aftermarket]]></category>

		<category><![CDATA[Business Sector]]></category>

		<category><![CDATA[DomainNewsWire]]></category>

		<category><![CDATA[General Domain News]]></category>

		<guid isPermaLink="false">http://www.successclick.com/?p=200</guid>
		<description><![CDATA[(To Dub-A with A Nod to DomainNameWire.com)
As usual, Andrew Allemann&#8217;s article on threats to the domain industry is important and thought-provoking.  I&#8217;m sure a lot of readers who depend solely on typeins to value their domains had to get up out of their chairs and dash to the &#8220;Holey Seat&#8221;.
I&#8217;ve never been sold on utilizing [...]]]></description>
			<content:encoded><![CDATA[<p><strong>(To Dub-A with A Nod to <a href="http://domainnamewire.com" target="_blank">DomainNameWire.com</a>)</strong></p>
<p>As usual, Andrew Allemann&#8217;s <strong><a href="http://domainnamewire.com/2008/02/11/threats-to-the-domain-name-industry/" target="_blank">article</a></strong> on threats to the domain industry is important and thought-provoking.  I&#8217;m sure a lot of readers who depend solely on typeins to value their domains had to get up out of their chairs and dash to the &#8220;Holey Seat&#8221;.</p>
<p>I&#8217;ve never been sold on utilizing parking/landing pages as the sole value in a domain. I&#8217;ve had offers for domains I own giving me 10 year multiples, WITHOUT taking into consideration that the domain is a category killer, or a definitive brand. <strong>You can&#8217;t just give a domain a value based on &#8220;quick cash coming in because lots of people are using &#8220;name direction&#8221; in their browser field.</strong></p>
<p><span id="more-200"></span></p>
<p><strong>When you own generic descriptive domains, even longtails, those domains have value beyond &#8220;typein&#8221; traffic where in the past, many domainers have become very rich.</strong> However, I know a lot of those domainers played games with TMs and typos, which just diminishes the importance of a legitimate domain name and muddies our industry image.</p>
<p>Now companies are coming after domain owners who have owned domain phrases years before the company even existed, or rolled out a new product.  Reverse hijacking will be a big topic in 2010. Domainers, now more than ever, have to be vigilant.</p>
<p>I agree about supporting the ICA. We need a voice to represent us legally. However, we also need more than the ICA, because the reality is, (here comes the 50th time I&#8217;ve said this), that the true value in a domain is represented by the sale to an enduser, or the full buildout of that domain as a working website by the domainer (thereby becoming an &#8220;enduser&#8221;. Not a minisite, but a company-based, producing prodservs site such as Wifi.com, or Chocolate/s.com, Burbank.com, Business.com and thousands of others.  Minisites are valuable, and have their place, and are probably &#8220;gateway drugs&#8230;. errr&#8230; gateway paths&#8221; to making a domain evolve from a wimpy landing page, to a minisite, to a powerful category killer website, even with longtails.</p>
<p><strong>So domainers&#8217; focus (if they aren&#8217;t already endusers) should be on creating a property they can sell to an enduser at some point. Like an acquisition, domainers should see their domains as this type of asset.</strong></p>
<p>Relying on Google, Yahoo/MS is a waste of time. I&#8217;d spend more time building up affiliate relationships with relevant prodservs to my domain, and if you sell just one high-yield product, with even a 5% refcomm on that sale could beat CPC payouts parking the domain.</p>
<p>I&#8217;d start with minisites, AEIOU.com, NoParking.com, Webuild.com, WhyPark.com, Devhub, and others that the industry deems respectable. Put up affiliate links, storefronts, other refcomm opp links, and just let Google and Yahoo feel the &#8220;pinch&#8221; of losing the revenue that domainers provide them.</p>
<p><strong>Domainers, in force, can play their game deadly too. I wouldn&#8217;t give any ad provider the keys to my success. Strategic thinking in the face of the barriers you write about is imperative. Can we do it?</strong></p>
<p><strong>I think we can, by forming a non-profit PR organization for domain investing.  It really is the future for all of us. Promote every sale of a domain to an enduser company with NR&#8217;s weekly, or twice weekly. Get INTO THE FACE of the business sector. Show them we&#8217;re united, and we&#8217;re a force to be dealt with.</strong></p>
<p><strong>We aren&#8217;t pawns, serfs, slaves, wimps, losers, and cowards. We are domainers. Time to unite and bring the fight back to those who would attempt to rip us off.</strong></p>
<p><strong>I wonder what power 10 million domains owned and parked by thousands of domainers can have over Google/Yahoo profits if we all just, for one day, changed our NS to nothing. We send out a NR, stating a &#8220;Worldwide Domainer Protest&#8221; Day, and then everyone just do a global NS change to nothing, or to some low level search site.</strong></p>
<p>I&#8217;m just crazy dreaming, but I hate injustice, and what your article describes is just that&#8230; Most domainers I&#8217;ve met are great people, working hard, investing in the system, and true entrepreneurs. We&#8217;re BUSINESS PEOPLE, and we bring a lot of money to a lot of related businesses.</p>
<p>Ask yourself this question:</p>
<p>WHAT WOULD GOOGLE DO WITHOUT DOMAINERS? What if they got zero, nada, zip revenue from our end? I guarantee Google would feel that and see the damage, because the numbers don&#8217;t lie. If we could just organize a one day &#8220;no google day&#8221;, the tune would change quickly in the Google board room.</p>
<p>Get tough, people! Most domainers have shown their grit by just BECOMING domain investors. Don&#8217;t lose heart, don&#8217;t panic. Focus on selling and building out your portfolio.</p>
<p>Share your brains with the domain industry for a solution.</p>
<p>You have the answers, you just have to fight for them.</p>
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