I don’t believe its as calculated as you present it, though. I just don’t think that advertising agencies are thinking about domains as much as they should be, or in the ways that they should be.

I mean, these folks are still celebrating the new “Ad-ID” advertising asset coding system as big deal. I doubt 2 out of 10 domain name owners even have a clue what they’re talking about.

I’m sure you read where IBM is predicting more change in the advertising industry in the next 5 years than they have experienced in the past 50 years. Well, I believe advertising agencies already knew it; I think they were already looking hard at how much domain name to add to their recipe of total advertising and marketing.

And besides, I can’t imagine how a domain name investor would want to perpetuate a feud with the agencies that represent their ideal customers.

But that’s just me.

Also, I’ve given some thought about it and discussed the ICA with key players in the industry and the consensus is, if you want to see the domain industry in a cohesive business format that gets results all across the business spectrum, including within regulatory and lawmaking, taxes, and especially marketing, you should definitely join the Internet Commerce Association at some level. SD *****

Great article. I think it you’re spot on with this.

“There is a path that the domain industry can take, beating down brush and swatting jungle bugs and avoiding snakes, all the while crossing raging rivers and climbing mountains to get to “Domain Shangrila.” Sometimes it seems it’s way off in the distance, and then it seems just at our fingertips. I know what this path is, and am working with others to get the expedition organized and moving along this path… please contact me if you want to be involved. It will be revolutionary.”

I’d love to hear about your thoughts on this.

-Take care