SUCCESSCLICK.COM

MANY DOMAIN BUYERS ARE UNEDUCATED - ARE YOU?

I have been getting a lot of requests for my premium domains that I am weeding out of my portfolio to focus on about ten niches instead of 80. I have sent over 50 emails out by request of domainers who are looking for good buys. I attached my domain lists, totaling about 2000 domains, 95% of them generic descriptive domains of real products and services, and purposely did NOT put prices nor traffic stats on them. I just asked for bids on the domains, and I would consider them.

What I didn’t say in my emails was that many of the domains were fairly decent PPC revenue generators. I didn’t advise potential buyers to randomly take a domain and look it up on Google to see how many pages there were, whether the domain was indicative of a future technology that would soon be popular or trendy, nor whether the domain would be a good buildout.

Without that information, only a few of the 50 domainers who received my domain lists responded. In those lists were domains such as: PalmSpringsHouse.org (value min. $100); BeachHouseViews.com (value min. $100); BikeToursIndia.com ($100 min value); ApprovedRefinancing.com ($100 min. value); Rodenticides.com ($250 min. value - 382,000 google results); FiberglassTubing.com (value $100 - 9,000 google results, 8 google ads) and hundreds more domains just like this that domainers completely missed.

Now… I could be rushing it a bit, but I know that at least 25 domainers have had these lists for over 2 months. I can make the assumption that domainers don’t like to make bids on domains, because they’re afraid of paying more than what the seller might sell it for… but that’s a cop out. You bid the amount you think you want to pay for a domain because of your knowledge and what you think that domain will do for you. If someone offers up a domain without a price, get some huevos and make a bid, don’t be scared. The worst that can happen is that you’ll get a chuckle and a higher return bid back.

The big surprise here was that over 200 domains that made $1 - $20 a month in PPC revenue were in these lists, which immediately makes the domain a profitable domain (unless you’re paying $12 or more for renewals). Yet so far, few domainers have been able to “judge” these domains and pick them out for possible purchase at any price. This surprised me, even as a domain consultant. I didn’t realize how many people who want to invest in domaining, and are out buying domains and building portfolios, don’t realize how to spot a good domain just based on Google results, generic description, domain length, and branding attractiveness.

I know that the Bush recession is definitely affecting domain buying. One word, popular domain, even in a .org, can be worth tens of thousands of dollars. As a test domain to see what pricing is going for amongst other domainers,  Crayons.org sold for $400 by offering it on DNforum.com. All domainers wanting to sell their domains should consider this financial response.

Bottom line, if you want to be a successful domainer, and not WASTE your money buying useless domains, or LOSE a great opportunity to pick up a VALUABLE domain, you need to buy a domainer ebook (there’s a few listed to the right of this blog, at the bottom), or at least sign up for a three-month domain consultant retainer with Successclick or another domain consultant. Find out how to determine the value of domain you can buy, how much you want to spend, what are good deals, and then what to do with that domain once you own it. This sale of Crayons.org was meant to assess the “mood” of domain name buyers. Since most of the domain name buyers are other domainers, the price of this domain “crayons.org” was left simmering at low levels. What if Crayola had known about this domain? Well, we’ll find out when the buyer of crayons.org promotes his new domain name.

Only the “best of the best” domains will reach their full value. And 99% of domainers do not have the ‘best of the best’ domains, but we have valuable and needed domains for the business sector to consider the value of those domains. How do we promote these domains to the business sector?

There is a way to do this, and that’s what my projects are dedicated to doing. If you want to be a part of this effort, just contact me and I’ll put you down on my list.