I to have been apalled at the lack of end users at most of the domainer conferences. All of the reasons for advertising companies to shun traffic type names are not only valid but lethal to their econmic model.

There are many of us out there that own distinctive branding handle names, of which your successclick is one. Simply put you tagged the desireable word success with what I call a branding handle of CLICK.

I call this “Target Market Brandind”TM . Target market Branding is the logical choice for an advertising company to covet because it supplies a target market penetration and at the same time the branding handle differentiates it enough to be a target for their advertising campaigns. Is anyone besides me and Steve getting this? I would bet so!

So just a suggestion Why has there never been a BRANDING Doimainers gathering? Do you think if we put one together that we just might break the Advertising barrier, or at least start the process? I have been talking about this area on my blog Domainlair for years. Build something advertisers understand and covet THEY WILL COME. Any comments?

Funny, the direct mail guys said the same things about advertising agencies for years – that it’s all a game of shadows and awards with no substance. Come to think of it, my father, who was an executive at a major agency way back when said pretty much the same thing.

Did direct mail guys complain about being locked out? No, they went off and made fortunes using their copywriting to sell stuff themselves.

Seems a good tact for domainers. Yes, it would be nice to get the recognition of the wider world, but the lack of it means there are still great deals to be had that we can profit on ourselves.

Great blog!

XXXXXX Stephen Douglas Responds:

Thanks Bill! I meant the blog to re-introduce these concerns at the same time, tooting my own horn, which sounds better than tooting elsewhere… *ahem*. Note the next comment by Johnny, who hits the nail right on my head.

XXXXXX Stephen Douglas Responds:

Exactly! I said that right before you did, and predicted I would! Thanks for your comment.