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The State of Advertising and The Domain Industry

As I write this, I am still shaking my head incredulously even though I know this situation already existed. However, never did I imagine that advertising companies would be SO AFRAID to offer their clients a TRUE domain name solution that one of them would buy and promote one of the most useless domain names in the history of product promotion.

As I stated in my previous blog, most advertising agencies don’t want their clients to know the value of a domain name that describes their product/service in a generic sense. They want their clients to buy into their ad campaign so they buy a domain name matching their campaign. We all know that this is a waste of money, but don’t count on the ad agency to be honest in this assessment.

In this newest revelation, I saw a blatant and frivolous use of client ad funds by an ad agency to try and sell a domain name to the public that is so ridiculous and useless, it would make any domainer pull their hair out in disgust.

Here’s the link, friends. http://www.thebigduhholidaysalesevent.com

I’m not even going to describe what happens if you click that link. The ad campaign is lame out of the gate. That’s obvious, but the ad agency BOUGHT A DOMAIN NAME TO DESCRIBE THEIR AD CAMPAIGN. Again, as I’ve said before, many ad agencies are not looking to really benefit their clients in the domain industry marketing investment area. They’re only looking to promote their own “ad campaigns”.

Once you go to this link, this domain speaks for itself. The domain name speaks even louder than the ad page. It says “Look at me. I am a 27+ character domain name with SIX, “count them SIX” words in it. Nobody will remember this domain. I’m giving it credibility by just mentioning it here as the joke that it is on Hyundai by their ad agency. It’s a crying shame, domainers. What are we going to do about it? Keep an eye out. Check national ads in magazines and television for the domain names these agencies are buying for their “clients”. In reality, they’re buying domains to sell their client and the public their own “ad campaign”. And if their campaign sucks like this one does, only the client suffers.

And if this marketing and advertising mentality stays the same, domainers suffer too.