Successful Domain Management™

WANT A DOMAIN BRAND THAT STANDS OUT? HERE’S A ONE-STOP SHOP!

January 17th, 2010 Posted in Advertising Agencies, Aftermarket, General Domain News

I really enjoy reading and perusing my associates’ blogs and domain industry service/products websites.  I wonder in amazement at the speed in which my domain industry friends are able to produce their ideas into working sites and make them grow so quickly.  It’s truly impressive.

One of the most prolific domain service creators is Francois Carrillo, who runs not only the MUST READ Domaining.com, but also several other website services for domainers, one of them being Mocus.com, the “focus” of this article.  ;-)

The best thing I like about Mocus.com is their pleasant homepage filled with realistic looking logos and neat domain names (all four character domains, pronounceable), staring up at you from eye-catching logos.  If I was a startup company looking for a memorable name and wanting/needing a catchy image to help me sell that name to my partners, I’d visit Mocus.com first, and seriously consider the domains listed there. It’s a quick sell page – what else do you need to do to prove these domains can be utilized as brands? Not much, but still some additions are needed to make this site perfect.

At the immediate level, Mocus is an impressive and ingenious way to show any marketing VP or director the potential of a domain name for setting the brand name of their new company. To be honest, it’s something a lot of companies should look at anyway to help them select a brand for a new project they’re already involved in. It’s a great place for advertisers to pick up on ideas…

Mocus also seems to have a robust affiliate plan, which purportedly offers a higher commission rate for leads than any other domain selling site.

My only main complaint with Mocus would be that they only feature four character words (so far). I think five character words, pronounceable, can be just as valuable, if not more valuable, than many four character words.

Overall, I think Mocus.com is a site that has a little more growing to do, but something that could be finished in a week. After that, I think anyone who wants to sell a CVCV.com domain who doesn’t place it on Mocus is losing a great source of promotion. Also, referring domains sellers to this site could make a nice revshare.

I’m looking forward to seeing this site grow and evolve to include any “brandable” domain, regardless of its character count.



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  1. 4 Responses to “WANT A DOMAIN BRAND THAT STANDS OUT? HERE’S A ONE-STOP SHOP!”

  2. By Mike Lee on Jan 20, 2010

    Great site.

  3. By Patricia Kaehler on Jan 20, 2010

    I think it’s a very visually appealing site…
    Those logos do it for me…
    They are eyecatching and memorable…

    I hope they start accepting the 5Letters
    as well…

    I have a CVCV there…

    I’d like to be a fly on the wall in
    Francois Office for a day and WATCH
    him work…

    ~Patricia Kaehler – DomainBELL

  4. By Chip on Jan 20, 2010

    That is a nice concept as a portfolio showcase. I agree that 5 (or more) letter domains can be just as nice and brandable. The irony is that he chose a 5L.com to build the site and brand around rather than a 4L.

  5. By Guest on Jan 20, 2010

    great concept, i know a lot of other people who are looking for new ways to market their domains. you have some good points for sure, i will be using them when contacting end users for persuasion purposes. btw, i found you through http://www.noomle.com

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